Flaunt your beautiful lineage! Our Afro-American diasporic style is deeply rooted in our heritage and culture. Black style is a uniquely creative aesthetic that has boldness, beauty, power, and magic.
Take a look at how we celebrate Black History Month - with fashion in full color. Watch our behind-the-scenes video of filming our new Afrocentric clothing collection. It's a celebration of today's African American woman.
Black is beautiful style. Wear it with pride.
-Your Ashro Team
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Kente is a hand woven silk and cotton cloth
originating in South Ghana, but its use, influence,
and popularity spread throughout West Africa. In
original Akan tradition, kente (called nwentom) was
only worn by royalty and for religious and sacred
purposes. A tribe in Ghana called the Ewes also had their own Kente designs similar to the one of Akans. In modern days, Kente has evolved to be a symbol of Afrocentric style and heritage for people all over the world and should be worn with great pride.
Originated by the women of Mali's
Bamana culture centuries ago, mud cloth
patterns and varieties are endless. Each piece of
hand-dyed mud cloth has a story to tell. The symbols,
the arrangement, color and shape, all reveal different
social statures, characters and occupations. Even now,
African people are very careful about what they wear as
each fabric, color and dress carries significant meaning. Today, even without interpretations being well known, mud cloth has become tremendously popular in the western world. An extraordinary beautiful fabric, the unique and exotic colors and designs are hand-spun and hand-woven to produce a rich and elegant textile.
Perhaps the most colorful affirmation of African American pride is the dashiki. The dashiki found a market in America during the Black cultural and political struggles in the 1960s. The dashiki rebelled against men's fashions of that time: brightly colored instead of drab, loose instead of tight, worn outside the pants instead of tucked in. It could be worn defiantly on occasions that normally would call for a coat and tie. The dashiki was worn as a symbol of affirmation, it stood for "black is beautiful," and signaled a return to African roots, and insistence on full rights in American society. The militancy of the 1960s may have faded, but the dashiki has not. It still serves as a symbol of Afrocentric-ness, especially during Kwanzaa and Black History Month. It is also sometimes worn as a high fashion look or just a colorful, comfortable shirt for all occasions.
© 2017 ASHRO