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Afrocentric Fashion

Ashro’s Onward & Upward Artist Showcase

Calling all Artists! We’re seeking artwork submissions that speak to this year’s theme: “Preserving Black Elegance & Excellence”. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and Pigment Intl.

Tsitsi’s Top Picks for the Season

If you’re looking for something spectacular to wear this season, get inspired by Tsitsi’s Top Picks of the Season…and pick up some glittering nuggets of fashion wisdom too. Enjoy!

Black woman wearing yellow dress and blue headwrap. Ashro Customer, Danette [Lookbook]

Meet Danette! From New Jersey, she is a professional singer/actress and current Ringmaster of Omnium Circus. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

Woman wearing purple one shoulder dress Ashro Customer, Donna [Lookbook]

Donna B. is a Alabama native and a proud Ashro Woman! We sent this Fashionista some outfits and here’s how she rocked them. Thank you Donna!

Woman posing in a orange and black pattern caftan Ashro Customer Sandi [Lookbook]

Sandi W. is a real estate agent, owner of a home renovation business, property investor, and proud Ashro Woman! She is on the go ALOT! The best benefit of rocking Ashro caftans is that they can keep right in step with a busy lifestyle.

5 Fabulously Festive Ways to Celebrate the Holidays

Extraordinary times call for truly extraordinary holiday festivities. Consider one of these unique ideas that will be a hit with everyone.

Black woman wearing a dashiki print caftan Decoding African Fabrics and Prints: The Story Behind the Style

Kente, mudcloth, dashiki – African prints are deeply rooted in centuries-old African textiles that were meticulously made by hand. Their legendary stories give special meaning to today’s modern styles inspired by their vivid colors and dramatic contrasts.

Black woman wearing Afrocentric trendy dress Trend Inspiration

Step aside sisters, you’re about to be outdone! (A little friendly competition is all part of the fun!) Love getting kudos (and maybe an envious look or two!) from your fellow fashionistas? Create your own “A Style” and dress to impress with a few of our favorite fall looks.

How Do You Wear White? Three smiling black women wearing either a jacket dress, a dressy sleeveless dress, or a pantsuit. How do YOU wear white? [Lookbook]

Not a lick of pattern or track of color–when you wear white, it puts all the attention on you. Can you handle that? (We thought so.)

Ashro customer posing in orange Tunic Ashro Customer, Kiauna [Lookbook]

Meet Kiauna! She’s a native Detroiter…and an Ashro woman, through and through. We partnered with her to showcase a variety of Ashro looks for you to browse through. Enjoy!

Your Sunday Best Dressing Guide

Are you a traditionalist or a trendsetter? The definition of “formal” church attire has evolved into an eclectic mix of upscale styles, and African American women have more Sunday and Easter outfit options than ever. With so many choices, how do you choose the right look for you?

Ashro customer wearing black two piece dress posing on a stage Ashro Customer D’ann [Lookbook]

D’ann V. Johnson is a Georgia native and a proud Ashro Women! We sent this Fashionista some outfits and here’s how she rocked them. Thank you D’ann!

An African-American woman with long hair wearing black, nude and white versions of a slip bodyshaper. Shapewear: Dress Before You Dress

We’ll give you the skinny on shapers, camis, bodysuits and booty boosters—and show you how Janet, Leslie & Tabitha rocked it all!

Extend Your Style [Lookbook]

When you style Ashro fashions with your own wardrobe, magic happens. Self expression happens. We’ve turned to some of our models, customers, an influencer and our favorite customer service rep to see how it’s done.

An African-American woman in a flowing, black and white striped short-sleeve dress. Plan an A Style Vacation

Celebrate by Taking Time for YOU! International jet setter? Lady of leisure? Family fun seeker or high-seas cruise contessa? Ashro’s lovely contributing writer, Leslie E. Royal, recommends her top vacation spots for African Americans – plus her favorite travel articles, blog sites and trip planners for gals on the go!

black woman wearing light pink shimmery flower print jacket dress 6 Ways to Wow ’em with Mother’s Day Fashions

It’s your time to shine! Turn your style quotient up a notch this Spring at special family gatherings – from Mother’s Day, faith-based gatherings and birthdays, to reunions, weddings and graduations. Read on for six ways to steal the show with your style!

Spring Sundays, a burgundy background of a black couple in white dressy clothes. Spring Sundays [Lookbook]

Let’s leave Winter Sundays behind us…and embrace the brilliant colors, florals and LIGHTNESS of Spring Sundays. Are you ready?

An African-American woman in a white and lavender crochet jacket dress. Trend Watch: Easter Prints and Pastels

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

black woman wearing big black hat with mesh flower overlay Accessorizing Your Church Outfit: from Sunday and Easter Hats to Heels and Handbags

Do you really want to light up the room? Let your “special” shine in an awe-inspiring church hat! Add matching heels and a handbag, and your church outfit will sing together in sweet, sweet harmony. Get inspired with a few tips from the trendsetters on this Sunday African American tradition.

Black woman in Afrocentric Blue and gold long jacket dress pantsuit How to Make Afrocentric Fashion Part of Your Wardrobe

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.