Jack McConnell

Black woman wearing gray hat with white flower ribbon

Introducing Ashro’s exclusive collection. Jack McConnell, aka “the King of the Milliners,” was one of the most exciting, creative hat makers of the 20th century. The son of a Tennessee farmer, he was working in radio when he asked a milliner friend to make a special hat as a gift for his mother. His friend turned him […]

Ashro’s Onward & Upward Artist Showcase

Calling all WI & IL Artists!We’re seeking artwork submissions that speak to this year’s theme: The Black Experience: Empowerment and Gratitude. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and UMOJA magazine.

Extend Your Style [Lookbook]

When you style Ashro fashions with your own wardrobe, magic happens. Self expression happens. We’ve turned to some of our models, customers, an influencer and our favorite customer service rep to see how it’s done.

Plan an A Style Vacation

An African-American woman in a flowing, black and white striped short-sleeve dress.

Celebrate by Taking Time for YOU! International jet setter? Lady of leisure? Family fun seeker or high-seas cruise contessa? Ashro’s lovely contributing writer, Leslie E. Royal, recommends her top vacation spots for African Americans – plus her favorite travel articles, blog sites and trip planners for gals on the go!

6 Ways to Wow ’em with Mother’s Day Fashions

black woman wearing light pink shimmery flower print jacket dress

It’s your time to shine! Turn your style quotient up a notch this Spring at special family gatherings – from Mother’s Day, faith-based gatherings and birthdays, to reunions, weddings and graduations. Read on for six ways to steal the show with your style!

Trend Watch: Easter Prints and Pastels

An African-American woman in a white and lavender crochet jacket dress.

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

How to Make Afrocentric Fashion Part of Your Wardrobe

Black woman in Afrocentric Blue and gold long jacket dress pantsuit

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.

Your Story, Your Style

A tall gold, gladiator style heeled sandal.

Do you love to keep your friends and family guessing? To you, putting together outfits is like creating art. Finding the perfect statement pieces to paint the picture of “YOU” is key to creating your confident image. Here are a few signature styles from Ashro (plus fashion tips!) to help inspire radiant looks that celebrate you!

Ashro Home Look Book

Black woman wearing apron holding cookbook

Ready to make your home a beautiful reflection of your heritage, heart & soul? Discover pieces that NURTURE the spirit, COMFORT the body and WELCOME the ones you love. Here’s to new possibilities!

New & Now A-Style Finds [Lookbook]

'New & Now A-Style Finds' and a black woman in a black and white geometric striped jacket and black pants.

Keep it fresh with some super-hot heels, a gorgeous new wig or a jacket made for for attention-getting divas. The compliments will be flown’. GUARANTEED! From brunch to girls’ night out…if you love color, style, and details, we have what you are looking for. Take a peek!