Afrocentric Fashion

Sandi W. is a real estate agent, owner of a home renovation business, property investor, and proud Ashro Woman! She is on the go ALOT! The best benefit of rocking Ashro caftans is that they can keep right in step with a busy lifestyle.

Extraordinary times call for truly extraordinary holiday festivities. Consider one of these unique ideas that will be a hit with everyone.

Kente, mudcloth, dashiki – African prints are deeply rooted in centuries-old African textiles that were meticulously made by hand. Their legendary stories give special meaning to today’s modern styles inspired by their vivid colors and dramatic contrasts.

Step aside sisters, you’re about to be outdone! (A little friendly competition is all part of the fun!) Love getting kudos (and maybe an envious look or two!) from your fellow fashionistas? Create your own “A Style” and dress to impress with a few of our favorite fall looks.

Not a lick of pattern or track of color–when you wear white, it puts all the attention on you. Can you handle that? (We thought so.)

Calling all WI, IL, IA, and MN Artists! We’re seeking artwork submissions that speak to this year’s theme: Imagine The Future: Black is Beautiful. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and UMOJA magazine.

Meet Kiauna! She’s a native Detroiter…and an Ashro woman, through and through. We partnered with her to showcase a variety of Ashro looks for you to browse through. Enjoy!

Are you a traditionalist or a trendsetter? The definition of “formal” church attire has evolved into an eclectic mix of upscale styles, and African American women have more Sunday and Easter outfit options than ever. With so many choices, how do you choose the right look for you?

D’ann V. Johnson is a Georgia native and a proud Ashro Women! We sent this Fashionista some outfits and here’s how she rocked them. Thank you D’ann!

We’ll give you the skinny on shapers, camis, bodysuits and booty boosters—and show you how Janet, Leslie & Tabitha rocked it all!

When you style Ashro fashions with your own wardrobe, magic happens. Self expression happens. We’ve turned to some of our models, customers, an influencer and our favorite customer service rep to see how it’s done.

Celebrate by Taking Time for YOU! International jet setter? Lady of leisure? Family fun seeker or high-seas cruise contessa? Ashro’s lovely contributing writer, Leslie E. Royal, recommends her top vacation spots for African Americans – plus her favorite travel articles, blog sites and trip planners for gals on the go!

It’s your time to shine! Turn your style quotient up a notch this Spring at special family gatherings – from Mother’s Day, faith-based gatherings and birthdays, to reunions, weddings and graduations. Read on for six ways to steal the show with your style!

Let’s leave Winter Sundays behind us…and embrace the brilliant colors, florals and LIGHTNESS of Spring Sundays. Are you ready?

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

Do you really want to light up the room? Let your “special” shine in an awe-inspiring church hat! Add matching heels and a handbag, and your church outfit will sing together in sweet, sweet harmony. Get inspired with a few tips from the trendsetters on this Sunday African American tradition.

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.

Do you love to keep your friends and family guessing? To you, putting together outfits is like creating art. Finding the perfect statement pieces to paint the picture of “YOU” is key to creating your confident image. Here are a few signature styles from Ashro (plus fashion tips!) to help inspire radiant looks that celebrate you!

Are you in the mood to express yourself—without holding back? Get ready to reimagine your style and think BIG: bold colors, rich patterns, dramatic designs.

Want gorgeous “party hair”? Ashro hair stylist, Kerre B. teaches us how to get it with do’s, don’ts, tips PLUS step-by-step hair tutorials. You’ll see how to recreate 2 of our most dramatic Ashro cover styles!