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Afrocentric Fashion

Reuben Reuel’s back for a Second Season with Ashro!

The ALL-NEW Reuben Reuel Collection is here! Did you know, Reuben’s designing successes began at home—and at church? Read All About It!

Kiauna’s Turning Our Tees into Something More

Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Read her story!

New & Now A-Style Finds [Lookbook]

Keep it fresh with some super-hot heels, a gorgeous new wig or a jacket made for for attention-getting divas. The compliments will be flown’. GUARANTEED! From brunch to girls’ night out…if you love color, style, and details, we have what you are looking for. Take a peek!

A-List: Top 10 Statement-Makers

Stepping Out: parties, events, social gatherings: these holiday headturners will keep the compliments coming. Enjoy our Top 10 “Statement Makers” lookbook.

A-List: Top 10 Glitzy Glam

Our Top 10 “Glitzy Glam” Styles add instant drama and sparkle. Enjoy our Top 10 “Glitzy Glam” styles lookbook.

A-List: Top 10 Holiday Metallics

Are you ready to light up the room–and your every holiday event? Enjoy our Top 10 Holiday Metallics lookbook.

Your Sunday Best Dressing Guide

Are you a traditionalist or a trendsetter? The definition of “formal” church attire has evolved into an eclectic mix of upscale styles, and African American women have more Sunday and Easter outfit options than ever. With so many choices, how do you choose the right look for you?

Decoding African Fabrics and Prints: The Story Behind the Style

Kente, mudcloth, dashiki – African prints are deeply rooted in centuries-old African textiles that were meticulously made by hand. Their legendary stories give special meaning to today’s modern styles inspired by their vivid colors and dramatic contrasts.

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