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Stories & Partnerships

Meet the Artist: Julia Ferguson

Introducing Julia Ferguson who won our 2023 Young Adult Winner of our Onward and Upward Artist Showcase Contest.

Black Partnership: Simone I. Smith Jewelry Collection

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

Simone I. Smith’s Sweet Touch of Hope

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

Woman posing in polka dot dress with a matching hat. Ashro Customer, Catherine N. [Lookbook]

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

Sarah Paul modeling a black headwrap and red caftan Meet Sarah: New Partnership with Ashro Model

Meet Sarah, our ASHRO model who is now working with us to share content with YOU! Learn more about her many talents, life reflections, and keep an eye out for her in our ASHRO catalogs!

Ashro Women Talk Ashro Credit [Lookbook]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women’s testimony!

Artist Showcase Contest Winners

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression during a time that’s been wrought with emotion and upheaval. The winning artists and their work are featured here along with some other stellar entries. Congratulations to one and all!

Black woman wearing yellow dress and blue headwrap. Ashro Customer, Danette [Lookbook]

Meet Danette! From New Jersey, she is a professional singer/actress and current Ringmaster of Omnium Circus. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

Black woman on Ashro catalog cover. From Ashro Model to Ashro Contest Judge: Meet Dana

Meet Dana! She is and Artist, Entrepreneur, and one of our first Ashro Models. We are very excited to invite her back as a new judge for our 2023 Onward and Upward Artist Showcase Contest!

Spring 2023 Ashro Women Talk Ashro Credit [Lookbook]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women’s testimony!

Woman wearing purple one shoulder dress Ashro Customer, Donna [Lookbook]

Donna B. is a Alabama native and a proud Ashro Woman! We sent this Fashionista some outfits and here’s how she rocked them. Thank you Donna!

Tia Mowry Ashro Partners with Tia Mowry

Tia Mowry is bringing you Spice, a line of cooking and serving pieces that make it feel good to spend time in the kitchen. You’re going to love the vibrant colors, practical design and modern style—perfect for quick weekday meals and entertaining too.

Justina Blakeney Promotional Image Ashro Partners with Designer Justina Blakeney

Ashro proudly partners with Justina Blakeney! She is a designer, artist + mama with a bohemian heart. For Justina, decorating is about feeling free, having fun and getting a little bit wild.

yolanda adams handbags at Ashro Ashro Partners with Yolanda Adams

We are very excited to announce a NEW partnership with iconic star–Yolanda Adams. We will start with offering a few of her select handbags and hopefully much more in the future!

Woman posing in a orange and black pattern caftan Ashro Customer Sandi [Lookbook]

Sandi W. is a real estate agent, owner of a home renovation business, property investor, and proud Ashro Woman! She is on the go ALOT! The best benefit of rocking Ashro caftans is that they can keep right in step with a busy lifestyle.

Ashro staff wearing Black artist artwork on caftan Sharon L. Bjyrd, Local Artist Expressing Blackness

Sharon L. Bjyrd is best known for her vibrant portraits celebrating the beauty and diversity of the Black experience.

Michelle H. Ashro Product Review

Michelle Hunter is a native of South Carolina and is a wife, mother and born-again Christian. Jesus Christ has been the foundation of her life since accepting Him as Lord and Savior at the age of fourteen years old. She loves soul-winning, strengthening and encouraging others. She also loves decorating interior and exterior spaces, fashion, crafting and photographing nature.

Taylore Simone’s Ashro Product Review

Taylore Simone is a freelance model and actress who uses her platform to inspire others with a foundational theme of not compromising. She is known for showing others that they can do the same. Taylore partnered with Ashro to do a review of our products. Check out how she rocks Ashro below!

Lessons from Motherhood Lessons of Motherhood from Ashro Women

Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?

Ashro Women’s Best Advice

Here are some of the responses we received when we asked you: What’s your best advice?