Skip to Content
  • Headwraps
  • Wigs
  • Caftans
  • Afrocentric Fashion
    • Occasions
    • Buying Guides & Lookbooks
  • Ashro Women
    • Onward & Upward
    • Questionnaire
    • Woman of the Week
    • Stories & Partnerships
    • Black Women’s Health
  • Plus Size Fashion
  • Videos
  • Shop
Buy Now, Pay Later with Ashro Credit Learn More
Menu ashro logo. Ashro Blog
Account
Skip to Content
ashro logo. ashro logo. Ashro Blog
My Account
  • Headwraps
  • Wigs
  • Caftans
  • Afrocentric Fashion
    • Occasions
    • Buying Guides & Lookbooks
  • Ashro Women
    • Onward & Upward
    • Questionnaire
    • Woman of the Week
    • Stories & Partnerships
    • Black Women’s Health
  • Plus Size Fashion
  • Videos
  • Shop

Black Partnership: Simone I. Smith Jewelry Collection

A Journey of Strength and Style

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige. Explore all 3 of her collections!

Simone I. Smith, wife of entertainment legend LL COOL J, is a devoted mother of four and a loving grandmother of three. A 19-year cancer survivor, she is also a successful entrepreneur and philanthropist, deeply rooted in her faith.

In 2011, Smith launched her jewelry line, Simone I. Smith Jewelry, inspired by her personal battle with stage III chondrosarcoma, a rare bone cancer. Her first design, the lollipop pendant “A Sweet Touch of Hope,” was born from the transformation of her lollipop tattoo after surgery. Her collection has since expanded to include hoop earrings, bangles, necklaces, and men’s jewelry.

“Ashro.com is one of Simone I. Smith’s valued retail partners, and the ladies of Simone I. Smith absolutely love the Ashro shopping experience. Currently, Ashro features my signature line, Simone I. Smith Jewelry, as well as Sister Love, my collaboration with Mary J. Blige, and Majesty Jewelry for Men. What I truly appreciate is how the platform helps bring these collections to a broader audience, making it easier for people to access and enjoy the designs we’ve created.” -Simone I. Smith

SHOP THE COLLECTIONS

SIMONE I. SMITH

Simon I. Smith launched her jewelry collection in 2011 to turn her passion for accessories into a successful woman-run business and to support those in need.

SHOP NOW

MAJESTY

Jewelry line for men, featuring regal and sophisticated pieces. Each item blends classic and contemporary styles, designed to make every man feel like royalty.

SHOP NOW

SISTER LOVE

Jewelry collection by Simon I. Smith and Mary J. Blige, celebrating sisterhood and strength. The designs inspire and empower, reflecting the beauty of women.

SHOP NOW

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer.

Her surgery transformed her lollipop tattoo into one that appears bitten…

GET THE FULL STORY

The Sister Love Collection is a jewelry line created by Simone I. Smith in collaboration with Mary J. Blige. This collection is inspired by their strong friendship and mutual support. The designs symbolize strength, style, and sassiness, reflecting their personalities and the bond they share.

SHOP NOW

Majesty For The King

Inspired by the 50th anniversary of Hip Hop, the Majesty Collection captures the style and swagger of iconic artists, with a fresh and contemporary twist. The campaign for this collection features Simone’s husband, LL COOL J, and their son, Najee. The couple met in 1987 and married in 1995 and have four children.

SHOP NOW

The Signature Bridge Hook

Simone I. Smith hoop earrings have a signature bridge hook that keeps them looking perfect every time you put them on. The trademark bridge hook maintains the earring’s perfect shape with each use. The bridge hook adds a unique touch to her jewelry, ensuring both style and functionality.

Her hoops were selected for Oprah’s Favorite Things 2020 List.

SHOP NOW

As always, Simone I. Smith continues to walk by faith

Simone I. Smith’s jewelry designs are rooted in her faith-based life. Many of her pieces contain phrases such as “God is Good” or “Blessed”. She walks by faith in all aspects of her life, including her marriage. She says, “God should be front and center because marriage takes work.” 

SHOP NOW

Shop the Products

SIS X MISA Denim Enamel & Simulated Diamonds Hoops

The perfect mix of casual and luxe on this hoop set creates a unique eye-catching look! 

BUY NOW

Sister Love Bam Boos Extra-Large Hoops

Be reminded of the endearing bonds of sisterhood every time you wear these stylish bamboo-shaped hoops.

BUY NOW

Sister Love Queen of Hearts Large Hoops

Make a statement of love with these chic hoops.

BUY NOW

Sister Love Extra-Large Princess Hoops

Sparkle like the royal personage you are!

BUY NOW

Sister Love Extra-Large Cleopatra Hoops

Be the Queen of fashion wearing this luxe pair of hoops!

BUY NOW

SIS Large Honeycomb Hoops

Be the unique individual you are with these one-of-a-kind hoops!

BUY NOW

Sister Love Large Chunky Rope Hoops

Luxe and timeless.

BUY NOW

Majesty Men’s G.O.A.T. Pendant

Proclaim your greatness at what you’re most exceptional at with this iced-out 3-D pendant.

BUY NOW

Majesty Men’s Crystal Dome Ring

This iced-out ring is perfect for adding a touch of luxury and bling!

BUY NOW

Majesty Men’s Lion Head Tag Pendant

Show your bold personality!

BUY NOW

More from Ashro Blog

sweepstakes image

ENTER FOR A CHANCE TO WIN – SIS SWEEPSTAKES

ENTER FOR A CHANCE TO WIN – SIS SWEEPSTAKES
Bold text announces

2024 Artist Showcase Contest [LOOKBOOK]

2024 Artist Showcase Contest [LOOKBOOK]

5 responses to “Black Partnership: Simone I. Smith Jewelry Collection”

  1. Toni Mccrary'
    March 18, 2025

    I’m so proud of you!!

    I’m going into D.C to buy your earrings for ME!!!

    IM FROM QUEENS 109 FARMERS!!!

    Reply
  2. Robert logan
    March 6, 2025

    Do you guys carrying watches & cellphone?

    Reply
  3. Robert logan
    March 6, 2025

    Do you guys carrying watches & cellphone?

    Reply
  4. Robert logan
    March 6, 2025

    Do you guys carrying watches & cellphone?

    Reply
  5. Regina Fuller
    August 9, 2024

    I’ll pass on the first show I ordered

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Categories: Stories & Partnerships

Share this post

Older Post

Simone I. Smith’s Sweet Touch of Hope

Newer Post

Fall 2024 Catalog Edit

On the Ashro Blog, inspiration is only a click away!

Ashro catalog cover with Black woman wearing green suit

Receive a free catalog!

Sign Up

Sign Up

Sign up now for sales and all the latest news.

Join Now
Buy Now, Pay Later
Credit Card
Low monthly payments! Learn More

Sign Up for Emails

Be the first of your friends to know – get first dibs on sales, new arrivals & more!

  • Account
    • My Account
    • Make a Payment
    • Check Order
    • Ashro Credit
    • Wishlist
  • Customer Service
    • Contact Us / Help
    • Online Catalog
    • Request a Catalog
    • Coupons & Deals
    • Gift Certificates
    • Sizing Chart
  • About
    • About Us
    • Shipping Information
    • Holiday Deadlines
    • Our Guarantee
    • Sitemap
Ashro Blog Store

Call Us: 1-800-810-8964

  • Privacy Policy
  • California Privacy Rights
  • Do Not Sell My Info
  • Sales and Use Tax Notices
  • Terms of Use
  • ADA Accessibility Statement
  • CA Transparency Act
  • Colony Brands® Affiliated Sites:

  • Amerimark
  • Ashro
  • Beauty Boutique
  • Carol Wright
  • Dr. Leonard's
  • Essentials
  • Ginny's
  • Harriet Carter
  • Healthy Living
  • Midnight Velvet
  • Montgomery Ward
  • Seventh Avenue
  • The Swiss Colony
  • The Tender Filet
  • The Wisconsin Cheeseman
Skip to Content
  • Headwraps
  • Wigs
  • Caftans
  • Afrocentric Fashion
    • Occasions
    • Buying Guides & Lookbooks
  • Ashro Women
    • Onward & Upward
    • Questionnaire
    • Woman of the Week
    • Stories & Partnerships
    • Black Women’s Health
  • Plus Size Fashion
  • Videos
  • Shop