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Stories & Partnerships

Churches to Welcome New Year with Riveting, Inspirational Watch Night Services

There will be countless Watch Night Service Celebrations taking place throughout the United States on December 31st. This special service allows contemporary African American churches the opportunity to thank God for the blessings of the current year as well as hear the pastor’s vision for the new year.

Celebrating Kwanzaa: 7 Distinguished Women Share How They Live Out Its 7 Principles

Learn about Kwanzaa’s roots, its seven very potent and powerful principles…and how seven special women honor the holiday. Writer, Leslie Royal, breaks it down for us. Don’t miss this!

An Ashro Tribute to 2 Extraordinary First Ladies

What’s the role of a First (church) Lady? Meet two extraordinary examples and find out! Leslie Royal tells us what’s on their heart…and their to-do list.

Keeping the Faith through COVID-19 [VIDEOS] 

If you’re ready to get inspired, join Leslie, our brand ambassador as she video interviews 4 encouraging Ashro Women. Each of these ladies is getting creative, overcoming challenges and using her faith muscles like never before. Watch now!

What Makes You Laugh?

Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?

Best Dishes from Ashro Women

Here are some of the responses we received when we asked you: What is your best dish? Who do you make it for-and where do you typically serve it?

Here are some of the responses we received when we asked you: Are You a Woman of Faith & Why?

The Best Family Reunion Ever: How-to Tips

Family reunions are deeply rooted in African American culture. As you plan your upcoming gathering, here are some tips & resources to help you plan the most fascinating reunion ever.

Celebrate Mother’s Day with Special Tributes

Mothers and “mother figures” love unconditionally, listen intently, and have an open heart. Read some very special tributes.

Hillside International Truth Center Inc. Presents a Profound Watch Night Service Experience

Hillside International Truth Center, Inc., sited in Atlanta, Georgia, and its pastor, affectionately known as “Dr. Barbara”, are globally recognized as enlightened, forward-thinking and profound. Take a look at their profound Watch Night Service plans.

Amazing Women Making An Amazing Difference

It takes a strong fortitude and lots of tenacity to make a difference in our communities and congregations. We asked our lovely contributor, Leslie E. Royal, to find some shining examples of compassionate and giving women who earn their “amazing” every day. Inspired? Share your own story at the end!

Celebrate You

Here’s to you, and all the “A-mazing” ways African American women let their “inner light” shine through their statement-making style! From hair styling and accessorizing,…

Rochelle (mom) & Rachal (daughter) [Video]

Go behind the scenes at our Mother’s Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below…

10 Heritage-Inspired Gift Ideas

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

Celebrate Motherhood

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!

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