Celebrate You

YOUR STORY. YOUR STYLE. Here’s to you, and all the "A-mazing" ways African American women let their "inner light" shine through their statement-making style! From hair styling and accessorizing, to the daring ways you change up your look – you bend the rules to your own fashion will. Ready to find the summer styles that [...]

Rochelle (mom) & Rachal (daughter) [Video]

African-American mother and daughter looking at each other and laughing
Go behind the scenes at our Mother's Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below through the full interview. We just love their relationship! Check out their video if you haven't yet.   The Mother/Daughter Interview Rachal/Daughter: I would describe my relationship with my mom [...]

10 Heritage-Inspired Gift Ideas

gift ideas-caftan, headwrap, necklace & earrings, shoes, gray bow hat, flowing white shirt

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

Celebrate Motherhood

African-American mother and daughter smiling at fancy event

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!