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African American woman with red, blue, yellow, black and white print headwrap and circular gold earrings with black top. Yes, Ashro Woman – You CAN Wear That Headwrap

Repeat after me: You can never have too many headwraps! One of the best things about headwrap style is that the possibilities are endless.

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Spring Sundays, a burgundy background of a black couple in white dressy clothes. Spring Sundays [Lookbook]

Let’s leave Winter Sundays behind us…and embrace the brilliant colors, florals and LIGHTNESS of Spring Sundays. Are you ready?

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Black woman modeling Glenda Wig How to Put On A Wig : Back to Basics

Fact: Wearing a wig is more than just unpacking it and putting it on. Let’s go back to basics for a refresher on exactly how to put on a wig.

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African American woman wearing blue and white headwrap with hoop earrings, necklace and matching outfit. African Head Wraps Styles To Spice Up Braids and Locs

Looking for ideas for spicing up or extending braids, locs and dreads styles with headwraps? Check out our tips, plus, how to maintain moisture under headwrap styles.

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African American woman wearing Everyday Diva Headwrap in Black. African Headwraps for Natural Hair: Preserving Your Crown

Anyone who wears their natural hair knows it takes effort to protect our tresses from the elements. The goal is to maintain a great look…

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An African-American woman in a white and lavender crochet jacket dress. Trend Watch: Easter Prints and Pastels

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

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black woman wearing big black hat with mesh flower overlay Accessorizing Your Church Outfit: from Sunday and Easter Hats to Heels and Handbags

Do you really want to light up the room? Let your “special” shine in an awe-inspiring church hat! Add matching heels and a handbag, and your church outfit will sing together in sweet, sweet harmony. Get inspired with a few tips from the trendsetters on this Sunday African American tradition.

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Black woman in Afrocentric Blue and gold long jacket dress pantsuit How to Make Afrocentric Fashion Part of Your Wardrobe

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.

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Black woman modeling Katrina Wig Top Tips for Styling Your Wig

One of the easiest ways to give yourself a quick makeover is by adding a little flair with a wig. Wigs can add flavor to your personal style, but styling a wig can be a struggle.

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Onward & Upward: S2:E2 with Silvette Bullard

One Such Outstanding Woman is Silvette Bullard, Owner of Sweet Julobell Bakery, Entrepreneur, & School Counselor. Watch S2:E2 The Sweet Julobell Bakery Recipe of Love now.

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Our Customers Love Our Wigs!

Do you wear wigs? Hear what our customers have to say about our wigs.

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Lisa on Onward & Upward S2:E1 Onward & Upward: S2:E1 with Lisa Peyton-Caire

Thank you to Lisa Peyton-Caire for joining us for Season 2 of Onward & Upward with Leslie E. Royal, brought to you by Ashro. Watch Episode 1: Prioritizing Your Health and Wellbeing with Lisa now.

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A black woman in a red sweater, a woman in front of a store's LOVE sign, a woman on a staircase, and three friends. Self-Love and Selfless Love for Valentine’s Day

Alter the mindset of this traditionally dedicated day for lovers and reach a new level of awareness. Here are Five Fulfilling Ways to Love on You (and Others) for you to celebrate Self-Love and Selfless Love for Valentine’s Day.

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Partnership to Empower Black women to prioritize their health

The Foundation for Black Women’s Wellness announced its partnership with Ashro to empower Black women to prioritize and transform their health.

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A smiling African-American woman first wearing a black curly hair wig and then a black straight hair wig. How To Apply a Wig [VIDEOS]

Change your look anytime! Rock the wigs you love with ease by choosing wigs for black women designed with you in mind from Ashro.

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Two smiling African-American sisters, one in a fancy hairdo, seated in front of a mirrored vanity. The Ashro Sisterhood Connection

Strength. Solidarity. Support. When sisters connect, amazing things happen! We asked 8 women to share how their special bonds have made a dramatic difference in their lives. Their answers may ring true for you, too!

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African American woman with blue headwrap and multi-tone triple hoop earrings. Headwraps for Short and Long Hair

Head Looking for headwrap styles for short and long hair? We share tips on fabrics, protection from dryness and tips for adding faux and natural bangs.

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Celebrate Your Kwanza Colors-Black women wearing different styles in Kwanza colors Celebrate Kwanzaa in Style

1 week, 3 colors, 7 principles. 50 years! Celebrate Kwanzaa in style this holiday season.

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Lisa from the Foundation for Black Women's Wellness Ashro Partners with The Foundation for Black Women’s Wellness

I’m challenging you today and throughout the month of February to take hold of your heart health like never before, and to take these seven immediate steps recommended by the American Heart Association to lower your risk of heart disease:

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A young black woman on a street, consoling a homeless older lady in a red and white hooded jacket. Meet Brittney Sharaun

Brittney opened up about everything from being on TV to working with the homeless…from struggling with confidence to her gratefulness for the strong, loving women in her life. Believe us, you won’t want to miss this!

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