It’s Time to Demand Action to Save Black Mothers & Babies

Black mother holding Black baby

Black Maternal and Child Health in the United States is in a State of Emergency. April is Minority Health Month and home to national Black Maternal and Child Health Week which is observed each year from April 11-17th. This is a critical time to talk about a pressing issue that deserves our immediate attention – the health of Black mothers and babies.

Extend Your Style [Lookbook]

When you style Ashro fashions with your own wardrobe, magic happens. Self expression happens. We’ve turned to some of our models, customers, an influencer and our favorite customer service rep to see how it’s done.

A Call to Action for Women’s History Month

4 Black women at an event Cassandra, 2nd from left

March is Women’s History Month and a time to celebrate the many contributions women have made to building our world and improving the human condition. This starts with the powerful women in our families and extended community who persisted against incredible odds and obstacles to move our families forward from one generation to the next! We ARE because of them!

Trend Watch: Easter Prints and Pastels

An African-American woman in a white and lavender crochet jacket dress.

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

How to Make Afrocentric Fashion Part of Your Wardrobe

Black woman in Afrocentric Blue and gold long jacket dress pantsuit

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.

How to Wear a Wig and Why

A smiling black woman in a long, brown wavy wig wearing a denim blue off-the-shoulder top.

Become. Evolve. Transform. (We Dare You) Learn how to wear a wig—and why! Whether you want to switch up your look, turn around a bad hair day or give your styling tools a rest, wigs come in so many gorgeous, ready-to-wear black hair styles: short, curly, long, short. All it takes is a little know-how. Get ready to look amazing!

Meet Brittney Sharaun

A young black woman on a street, consoling a homeless older lady in a red and white hooded jacket.

Brittney opened up about everything from being on TV to working with the homeless…from struggling with confidence to her gratefulness for the strong, loving women in her life. Believe us, you won’t want to miss this!

Caftans 101: Learn Everything about Caftans!

A smiling black woman wearing a long caftan in a black with gold Afrocentric floral print.

The Afrocentric kaftan – which we usually spell “caftan” in the West – is a fashionable, fabulous garment that’s carefree, flattering and fun to wear. No wonder they’re loved by women around the world! The more you know about them, the more inspired you’ll be to make them a part of your everyday wardrobe.