Reuben Reuel

Conversation starters. Chic. Classic. Timeless. Sexy. All words used to describe Reuben Reuel’s unique Afrocentric designs. Go behind the scenes to find out how you–and print artist Eugenia Alexander–inspired his exclusive Ashro collection.

 
Nefertari Dress
Nefertari Dress
Nefertari Off The Shoulder Dress
Nefertari Off The Shoulder Dress
Nefertari Blouse & Nefertari Skirt
Nefertari Skirt (Nefertari Blouse)
Nefertari Pants
Nefertari Pants
Nefertari Blouse
Nefertari Blouse
Nefertari Kimono
Nefertari Kimono
Nefertari Headwrap
Nefertari Headwrap
Nefertari Headwrap
Nefertari Headwrap
 

The “Ageless Woman”

The inspiration behind Reuben Reuel’s unique vintage-modern vibe? Three generations of strong women. Reuben gives us more insight on his interpretation of everyday wear for the timeless Ashro woman.

 “My designs are definitely conversation starters and statement pieces.”
-Reuben Reuel

The Art of
Afrocentric Print

Eugenia Alexander created her own unique genre she calls “Geometric Storytelling.” Her main inspirations? Her grandmother, West African symbolism and Afro-futurism (black culture in science fiction.) The result? A one-of-a-kind Afrocentric style statement created from her original paintings.