Reuben Reuel

Conversation starters. Chic. Classic. Timeless. Sexy. All words used to describe Reuben Reuel’s unique Afrocentric designs. Go behind the scenes to find out how you–and print artist Eugenia Alexander–inspired his exclusive Ashro collection.

A couple styles from Reuben's 2018 Collection.
Stay tuned for an all NEW collection in 2019!!

black woman wearing pink multi-print dress with flounce sleeves leaning against building — Nefertari Dress

African-American woman in yellow, black, white sunburst print off the shoulder dress from Reuben Reuel Collection — Nefertari Off The Shoulder Dress

The “Ageless Woman”

The inspiration behind Reuben Reuel’s unique vintage-modern vibe? Three generations of strong women. Reuben gives us more insight on his interpretation of everyday wear for the timeless Ashro woman.

“My designs are definitely conversation starters and statement pieces.”
-Reuben Reuel

The Art of
Afrocentric Print

Eugenia Alexander created her own unique genre she calls “Geometric Storytelling.” Her main inspirations? Her grandmother, West African symbolism and Afro-futurism (black culture in science fiction.) The result? A one-of-a-kind Afrocentric style statement created from her original paintings.