Celebrating Impact, Style & Sisterhood: ASHRO + Women in Focus

Recap of the Scholarship Reception that Ashro Merchandisers attended. Ashro also dressed some Women in Focus Board Members in their signature purple color.

At ASHRO, we believe every woman deserves to look and feel amazing as she lives her big, beautiful life—and that includes supporting the next generation of women who are shaping our communities with purpose and passion.

That’s why our partnership with Women in Focus (WIF) is so meaningful to us.

A Partnership Rooted in Empowerment

This year, ASHRO proudly deepened our commitment with a $2,500 scholarship donation to Women in Focus, helping to open doors for young women pursuing higher education and community impact. It’s more than a gift—it’s an investment in leadership, resilience, and future changemakers.

We were honored to take part in a special event celebrating this partnership, surrounded by a vibrant community of supporters, scholars, and advocates. From inspiring conversations to beautiful moments captured throughout the day, the energy reflected what ASHRO stands for: confidence, culture, and connection.

Honoring 40 Years of Women in Focus

The celebration also marked a remarkable milestone—Women in Focus’ 40th Anniversary. Four decades of uplifting women, building community, and empowering scholars is nothing short of extraordinary.

There was a luncheon at the Goodman Community Center in Madison, WI where lots of heartfelt tributes commemorative the legacy of the organization.

The Heart of It All: Our 2026 ASHRO Scholar

The true highlight of this partnership is the incredible young women it supports.

We are thrilled to introduce our 2026 ASHRO scholar: Jazzlynn Walker.

Scholarship Recipient Jazzlyn with Ashro Merchandisers, Tsitsi (left) and Suzanne (right).

Jazzlynn is a recent graduate of La Follette High School with an impressive 3.86 GPA. Already ahead of the curve, Jazzlynn earned college credits through Madison College while still in high school. She plans to pursue a degree in social work, with a clear vision for giving back and strengthening her community.

Her dedication, determination, and heart for service reflect exactly why this scholarship matters.

Jazzlyn presenting her future plans to attend college to study social work.

More Than Fashion—A Commitment to Community

At ASHRO, style is only part of the story. We are passionate about uplifting Black women—not just in how they look, but in how they lead, grow, and thrive.

This partnership with Women in Focus is one more way we stand beside women at every stage of life—from stepping into a room with confidence to stepping into their future with purpose.

We’re honored to continue this journey together.