Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

Enter for a chance to win Men’s Majesty Lion of Judah Goldtone Pendant AND the Shawnty Loves Hoops & designed by Simone I. Smith, wife of LL Cool J, in partnership with Mary J. Blige.

Calling all Artists! We’re seeking artwork submissions that speak to this year’s theme: “Preserving Black Elegance & Excellence”. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and Pigment Intl.

Joseph is a three time Artist Showcase Contest Winner! He entered our contest from 2021 – 2023 and continually demonstrated his talent and adherence to our theme for all three years.

Introducing Julia Ferguson who won our 2023 Young Adult Winner of our Onward and Upward Artist Showcase Contest.

If you’re looking for something spectacular to wear this season, get inspired by Tsitsi’s Top Picks of the Season…and pick up some glittering nuggets of fashion wisdom too. Enjoy!

Meet Ashro Woman of the Week, Rev. Dr. A’Kena, EdS from Emporia, KS Wife, college professor, minister, and style standout, A’Kena has a total of 5 closets (mostly filled with classic clothes)! “I love that I can wear items that are 30 years old….no one knows because the pieces are so classic.”

Meet Ashro Woman of the Week, Shanta from Lithonia, GA Shanta is a mother, grandmother and community powerhouse! As Founding Director of The Center for Truth and Healing, member of the Atlanta Black Chambers’ Global Opportunities Committee, and countless other associations, Shanta finds immense joy in making a positive impact.

Listen in as Suzanne, Ashro Sr. Merchandising Manager shares with Leslie E. Royal, Ashro Brand Ambassador the highlights from our Fall 2024 Catalog.

Meet Ashro Woman of the Week, Felisha from Conyers, GA Doesn’t First Lady Felisha look gorgeous in brilliant blue!?! This stunning mother and grandmother is a woman of faith through and through. “My faith in Jesus affects everything in my life.” She serves the elderly and disabled daily through her work with affordable housing, supports her husband in pastoring their church (they recently celebrated their 10-year anniversary there), and nurtures her family with unconditional love—and kale greens.

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

Meet Ashro Woman of the Week, Catherine. from South Chicago Heights, IL Catherine is, no doubt, an expert at a lot of things. Here are just a few:  1. Making lemon pies. 2. Dressing up. 3. Inspiring others! As a mother, grandmother, retired teacher, and ordained minister, she’s had lots of practice encouraging others to be all that God made them to be. In fact, she has personally lived out this philosophy.

Meet Ashro Woman of the Week, Audrey S. from Cuba, AL Audrey is a mother, grandmother, retired math teacher AND retired United States Army Sergeant First Class—Thank you for your service, Audrey! Her best advice inspires us to great things while freeing us from perfection. “Do the best you can, whenever you can, with whatever God has blessed you with.” Yassss! No room for excuses…or for being anything less than what we are called to be!

Listen in as Suzanne, Ashro Sr. Merchandising Manager shares with Leslie E. Royal, Ashro Brand Ambassador the highlights from our Summer 2024 Catalog. Lots of oooohs & ahhhhs from Leslie and excitement for the styles available now at ASHRO!

Meet Ashro Woman of the Week, Renee S. from Huntsville, Alabama. What makes Renee happy? Besides putting God first, it’s seeing other people excited about their lives. Alright Ladies, isn’t that a rare and beautiful thing? With this kind of big-hearted outward focus, Renee is, no doubt, a bright spot in the lives of many. She loves being a mother and grandmother—so she can be there to listen to her kids and grandkids when they need her.

Meet Ashro Woman of the Week, Barbara from St. Louis, MO This remarkable woman has raised a family, started and successfully run her own company, performed the national anthem at Busch stadium, chaired blood drives, put on major fashion shows, acted as secretary for a 3,000+ Women’s Club—and much much more.

For twenty glorious years, it has been our pleasure to help you bring your beautiful best to life. We are celebrating our 20 year anniversary in 2023! As part of our CELEBRATING, we’ll be having a Sweepstakes! Click now to enter!

Meet Ashro Woman of the Week, Sonya H. from Hueytown, AL

Meet Sarah, our ASHRO model who is now working with us to share content with YOU! Learn more about her many talents, life reflections, and keep an eye out for her in our ASHRO catalogs!