Stories & Partnerships

Illustration of diverse hands surrounding a heart-shaped symbol containing the Earth, with colorful figures holding hands around the globe. The image represents community care, unity, compassion, and people from different backgrounds coming together to support one another.

Collective Care in Action: How Our Ashro Community Council Is Uplifting Communities Nationwide 

Community care starts with strong partnerships and even stronger missions. Ashro is honored to partner with nonprofits across the nation, including Atlanta Mission, Attack Poverty, Mt. Zion Church, and Lady T. Homeless Ministry, that are feeding, clothing, and supporting individuals and families in need. At Ashro, we believe looking good and doing good go hand in hand. Our goal is to amplify the impact of organizations already leading with compassion and service, helping extend access to food, clothing, resources, and hope. Together, we are restoring dignity, strengthening communities, and creating opportunities for individuals and families to thrive.

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Collage of images showcasing paper outfits, team, and event.

From Hidden Figures to Helping Young Readers: Ashro Returns to “Read(y) to Wear”

Ashro returned to the Madison Reading Project's Get Read(y) to Wear fundraiser for a second year, transforming paper into fashion for a meaningful cause. Inspired by this year's "Out of This World" theme, our team created an Afrofuturist-inspired design titled *Hidden Figures*, honoring Black pioneers in space and science whose contributions helped shape history. Celebrating curiosity, innovation, and the limitless possibilities created by generations of Black excellence, the design earned 3rd Place on the runway while helping support children's literacy and access to educational resources.

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Image of three woman smiling at camera.

Celebrating Impact, Style & Sisterhood: ASHRO + Women in Focus 

ASHRO is proud of our partnership with Women in Focus, an organization that has spent 40 years uplifting women, building community, and empowering scholars. To further support this mission, we deepened our commitment with a $2,500 scholarship donation, helping open doors for young women pursuing higher education and community impact. It's more than a gift—it's an investment in leadership, resilience, and future changemakers, including our 2026 ASHRO Scholar, Jazzlynn Walker.

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Flyer to Black Women Wellness Lupus Event.

💜✨ Celebrating Momentum and Hope for Lupus Support ✨💜

Guest contributor Mary Wells, Founder of Lupus Support Group for Women of Color, shares a recap of the organization's first annual Lupus Awareness Month Celebration. In partnership with the Foundation for Black Women's Wellness, the event connected attendees from across the globe for a meaningful day of community, support, and lupus awareness.

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A group of mothers coming together to celebrate each other

A Beautiful Afternoon Celebrating the Mothers of Englewood, Chicago

On May 10, Grow Greater Englewood welcomed mothers, daughters, grandmothers, caregivers, and community leaders to Hamilton Park for its annual Mother’s Day Celebration. This event…

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Collage of women participating in a March 2026 empowerment event, featuring discussions, virtual connections, and bonding activities.

Women Empowering Women 2026: Celebrating Black Women’s Wellness

In March 2026, ASHRO had the honor of participating in the inspiring Women Empowering Women 2026 Conference, themed “Preserved in Peace." This empowering event, hosted by Kimberly Fisher and co-hosted by Pastor Wendy Singleton, brought together over 100 women for a day of holistic wellness, connection, and inspiration.

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Celebration of Black Joy and Triumph, featuring winner Desere Mayo and diverse artwork highlighting Black history.

Meet the Artist: Desere Mayo

Introducing Desere Mayo who won our 2025 Onward and Upward Artist Showcase Contest.

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Featured image of Oprah including Simone I. Smith's Serenity Earrings in her 2024 Favorite Things

Ashro Now Offers Oprah’s Favorite Hoops!

Oprah has spoken—and she’s chosen Simone I. Smith’s Lady of Serenity Earrings as one of her Favorite Things for 2024. Take a look!

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A woman in a vibrant, layered dress made of magazine pages poses confidently, wearing a matching hat and holding a fan.

Ashro Community Council Supports Literacy with an Unforgettable Paper Dress

The Ashro Community Council is thrilled to announce that our paper dress entry won First Place at the Madison Reading Project's annual Get READ(y) to Wear fundraiser! Behind this dazzling display lies a story of serendipitous connection, renewed partnership, and dedicated teamwork!

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Dorinda Clark-Cole, a gospel singer, introduces her wig line, wearing a stylish white outfit with curly hair.

Ashro Unveils New Wig Collection with Gospel Legend Dorinda Clark-Cole!

Take some style notes from this Grammy Award-winning gospel singer/songwriter, talk show host and evangelist! Dorinda’s lace-front wigs are super stylable with a very natural…

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Two women in vibrant African print outfits, one posing by a fireplace and the other smiling in a modern setting.

Auntie Linda (69) & Niece Jaydon (24) Show Off Their Ashro Style

Together, Linda and her great-niece Jaydon created a stunning Ashro Lookbook, showcasing how Ashro’s timeless style beautifully complements every generation.

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Flyer about SISmas-a sisterhood Christmas celebration

Leslie’s Trilogy of Holiday Magic & SISmas

Written by Leslie E. Royal Every so often, the stars become perfectly aligned to create something really special. They have done so in this instance…

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Six women in stylish outfits pose together, showcasing vibrant colors and elegant designs, representing their church community.

The Ladies of Bayshore Community Church of the Nazarene in Naples, FL – Holiday 2024

Sarah Paul, one of our models and contracted writers, worked with us on a project to grant a new Ashro outfit to some ladies at…

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Bold text announces "Onward & Upward Artist Showcase Contest" presented by ASHRO on a warm orange background.

Artist Showcase Contest Winners

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression. And we continue to offer this contest each year. The winning artists and their work are featured here. Congratulations to one and all!

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Six women in circular frames, featuring vibrant outfits, with the text "ASHRO WOMEN TALK ASHRO CREDIT FALL 2023" in the center.

Ashro Women Talk Ashro Credit [Lookbook #2]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women's testimony!

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Sarah Paul modeling a black headwrap and red caftan

Meet Sarah: New Partnership with Ashro Model

Meet Sarah, our ASHRO model who is now working with us to share content with YOU! Learn more about her many talents, life reflections, and keep an eye out for her in our ASHRO catalogs!

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Young artist Julia Ferguson smiles beside her artwork "With Resilience," displayed for sale on a wall.

Meet the Artist: Julia Ferguson

Introducing Julia Ferguson who won our 2023 Young Adult Winner of our Onward and Upward Artist Showcase Contest.

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Simone I. Smith, Mary J. Blige, and LL Cool J promote jewelry collections, showcasing stylish designs and partnerships.

Black Partnership: Simone I. Smith Jewelry Collection

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

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Sparkling lollipop pendant necklace on a textured surface, symbolizing hope and resilience.

Simone I. Smith’s Sweet Touch of Hope

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

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Woman posing in polka dot dress with a matching hat.

Ashro Customer, Catherine N. [Lookbook]

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

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