Black woman in a Lace A-Line Dress

HAPPY MOTHER'S DAY ALL YOU MOMS, GRANDMOMS & LIKE-A-MOMS!

You hold us together, make it work and love us—even when we're unlovable. For that we forever celebrate you!

SHOP MOM'S DAY LOOKS

GET ALL THE DEETS, DIVA!

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NEED A NEW
CAFTAN?

We have everything from short to
long,
super affordable to blinged out.

FIND YOUR CAFTAN
4 Black women each wearing a caftan: Caftans featured: Sharifa Long Caftan, Yewande Long Caftan, Regalia Long Caftan (Red), Rudo Short Caftan
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You CAN afford something new!

ASHRO CREDIT
MAKES IT WORK

• Fast, friendly approval
• Low monthly payments

It's easy—just order and
choose credit.

LEARN MORE

Image of a beautiful African American woman holding an Ashro Credit card

INTRODUCING
THE CASUAL QUEEN
COLLECTION

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BEDROOM WITH AFROCENTRIC ELEMENTS

NEED A PICK-ME-UP, LADIES?

Watch headwrap how-to videos, post your latest fashion triumph, or get inspired by Black women making a difference. We've got it all and more!

COME JOIN THE FUN

GUESS WHAT, DIVAS?
SINCE YOUR HEALTH IS EVEN MORE IMPORTANT THAN YOUR STYLE, WE’VE FORMED A NEW PARTNERSHIP!

"Too many black women are losing their lives to preventable illnesses...I am challenging you today to stop what you are doing, to walk to your bedroom or bathroom mirror, to look into your own reflection with complete honesty, and to ask: ‘What health legacy will I leave behind for my children and family for generations to come?’"

START A NEW HEALTH LEGACY ▶

LISA PEYTON-CAIRE

Founder & CEO

The Foundation for Black
Women's Wellness

Picture of Lisa Peyton-Caire, Founder & CEO of the Foundation for Black Women's Wellness

LISA PEYTON-CAIRE

Founder & CEO

The Foundation for Black
Women's Wellness

We'd love to see a pic of you wearing Ashro!
Use the hashtag #iamashro
We can't wait to show off your pics—
and see how YOU do Ashro!

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