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Ashro Partners with Culture Hair Products

Ashro proudly offers Culture Hair Products!

The Culture story started off like so many of the stories we hear from our mixed community. Kris Guccione, the creator of the product was a Caucasian female who had just given birth to the love of her life, Alex—a multiethnic baby. Her daughter was beautiful of course, but she just couldn’t figure out what to do with her hair! The products she used were too drying. The products Alex’ “aunties” used were far too oily. And styling in general was out of the question. The issue only grew worse as Alex became a teen and grew more self conscious of her multicultural and naturally textured hair, with a countertop full of products she’d tried from every other brand on the market. So Kris got to work, tracking down industry experts, testing ingredients from all over the world, and finally taking it to the lab to develop a one-of-a-kind formula. So with plenty of blood, sweat, tears and time, the brand was built, the product was packaged, and Alex finally loved her curls.

Culture Hair Products

Culture Shampoo

Why just  shampoo when you can treat your hair to exotic oils and extracts from around the world? Babassu oil from Brazil, Argan oil from Morocco…and Acai from the Amazon. Culture’s rich  formula prevents frizz and promotes shine by cleansing gently. Your hair’s natural and beneficial oils are left intact. Added nutrients like the protein in quinoa strengthens your hair while Sunflower acts as a UV light stabilizer for protection throughout the day. You’ll be amazed by the results! Shampoo is 6.7 fl. Oz.

Culture Conditioner

Do your multicultural curls need a little love? Repair, strengthen and smooth your hair with this one-of-a-kind blend of amino acids, African Mafura Seed butter and Jojoba oils. You’ll hydrate dry, damaged hair, increasing elasticity and even adding “slip” for styling manageability. Conditioner is 6.7 fl. oz.

Culture Finisher

Nourish your hair anytime anywhere with this unique leave-in conditioning treatment. Panthenol promotes smooth all-day shine. Hydrolyzed keratin makes hair stronger and healthier. Olive oil and amino acids tame naturally textured hair, adding slip for blow drying and other heat styling. Culture Finisher is best used in conjunction with Culture Shampoo and Conditioner (step 1 and 2) to seal in added nutrients and maintain beautiful style for the long haul.

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Published on Aug 02 2021

Last Updated on Aug 18 2021

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