Black Partnership: Simone I. Smith Jewelry Collection
A Journey of Strength and Style
Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige. Explore all 3 of her collections!


Simone I. Smith, wife of entertainment legend LL COOL J, is a devoted mother of four and a loving grandmother of three. A 19-year cancer survivor, she is also a successful entrepreneur and philanthropist, deeply rooted in her faith.
In 2011, Smith launched her jewelry line, Simone I. Smith Jewelry, inspired by her personal battle with stage III chondrosarcoma, a rare bone cancer. Her first design, the lollipop pendant “A Sweet Touch of Hope,” was born from the transformation of her lollipop tattoo after surgery. Her collection has since expanded to include hoop earrings, bangles, necklaces, and men’s jewelry.
“Ashro.com is one of Simone I. Smith’s valued retail partners, and the ladies of Simone I. Smith absolutely love the Ashro shopping experience. Currently, Ashro features my signature line, Simone I. Smith Jewelry, as well as Sister Love, my collaboration with Mary J. Blige, and Majesty Jewelry for Men. What I truly appreciate is how the platform helps bring these collections to a broader audience, making it easier for people to access and enjoy the designs we’ve created.” -Simone I. Smith
SIMONE I. SMITH
Simon I. Smith launched her jewelry collection in 2011 to turn her passion for accessories into a successful woman-run business and to support those in need.
MAJESTY
Jewelry line for men, featuring regal and sophisticated pieces. Each item blends classic and contemporary styles, designed to make every man feel like royalty.
SISTER LOVE
Jewelry collection by Simon I. Smith and Mary J. Blige, celebrating sisterhood and strength. The designs inspire and empower, reflecting the beauty of women.


In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer.
Her surgery transformed her lollipop tattoo into one that appears bitten…






The Sister Love Collection is a jewelry line created by Simone I. Smith in collaboration with Mary J. Blige. This collection is inspired by their strong friendship and mutual support. The designs symbolize strength, style, and sassiness, reflecting their personalities and the bond they share.


Majesty For The King
Inspired by the 50th anniversary of Hip Hop, the Majesty Collection captures the style and swagger of iconic artists, with a fresh and contemporary twist. The campaign for this collection features Simone’s husband, LL COOL J, and their son, Najee. The couple met in 1987 and married in 1995 and have four children.








The Signature Bridge Hook
Simone I. Smith hoop earrings have a signature bridge hook that keeps them looking perfect every time you put them on. The trademark bridge hook maintains the earring’s perfect shape with each use. The bridge hook adds a unique touch to her jewelry, ensuring both style and functionality.
Her hoops were selected for Oprah’s Favorite Things 2020 List.


As always, Simone I. Smith continues to walk by faith
Simone I. Smith’s jewelry designs are rooted in her faith-based life. Many of her pieces contain phrases such as “God is Good” or “Blessed”. She walks by faith in all aspects of her life, including her marriage. She says, “God should be front and center because marriage takes work.”
Shop the Products


SIS X MISA Denim Enamel & Simulated Diamonds Hoops
The perfect mix of casual and luxe on this hoop set creates a unique eye-catching look!


Sister Love Bam Boos Extra-Large Hoops
Be reminded of the endearing bonds of sisterhood every time you wear these stylish bamboo-shaped hoops.






Sister Love Extra-Large Cleopatra Hoops
Be the Queen of fashion wearing this luxe pair of hoops!






Majesty Men’s G.O.A.T. Pendant
Proclaim your greatness at what you’re most exceptional at with this iced-out 3-D pendant.


Majesty Men’s Crystal Dome Ring
This iced-out ring is perfect for adding a touch of luxury and bling!


I’ll pass on the first show I ordered