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Black Partnership: Simone I. Smith Jewelry Collection

A Journey of Strength and Style

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige. Explore all 3 of her collections!

Woman with long, braided hair, gold hoop earrings, and a sparkling "Mrs. Smith" necklace, wearing a white jacket.

Simone I. Smith, wife of entertainment legend LL COOL J, is a devoted mother of four and a loving grandmother of three. A 19-year cancer survivor, she is also a successful entrepreneur and philanthropist, deeply rooted in her faith.

In 2011, Smith launched her jewelry line, Simone I. Smith Jewelry, inspired by her personal battle with stage III chondrosarcoma, a rare bone cancer. Her first design, the lollipop pendant “A Sweet Touch of Hope,” was born from the transformation of her lollipop tattoo after surgery. Her collection has since expanded to include hoop earrings, bangles, necklaces, and men’s jewelry.

“Ashro.com is one of Simone I. Smith’s valued retail partners, and the ladies of Simone I. Smith absolutely love the Ashro shopping experience. Currently, Ashro features my signature line, Simone I. Smith Jewelry, as well as Sister Love, my collaboration with Mary J. Blige, and Majesty Jewelry for Men. What I truly appreciate is how the platform helps bring these collections to a broader audience, making it easier for people to access and enjoy the designs we’ve created.” -Simone I. Smith

SHOP THE COLLECTIONS

SIMONE I. SMITH

Simon I. Smith launched her jewelry collection in 2011 to turn her passion for accessories into a successful woman-run business and to support those in need.

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MAJESTY

Jewelry line for men, featuring regal and sophisticated pieces. Each item blends classic and contemporary styles, designed to make every man feel like royalty.

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SISTER LOVE

Jewelry collection by Simon I. Smith and Mary J. Blige, celebrating sisterhood and strength. The designs inspire and empower, reflecting the beauty of women.

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A confident woman in a stylish black outfit poses beside the American Cancer Society logo and elegant jewelry pieces.

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer.

Her surgery transformed her lollipop tattoo into one that appears bitten…

GET THE FULL STORY

Two stylish women pose confidently against a city skyline, showcasing bold fashion and vibrant accessories.
Two women with vibrant hairstyles and jewelry share joyful smiles, promoting the "Sister Love Collection" collaboration.
Two stylish women pose on a couch, showcasing an array of gold and silver jewelry on a glass table in a modern setting.

The Sister Love Collection is a jewelry line created by Simone I. Smith in collaboration with Mary J. Blige. This collection is inspired by their strong friendship and mutual support. The designs symbolize strength, style, and sassiness, reflecting their personalities and the bond they share.

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LL Cool J and Simone I. Smith pose together, promoting the Majesty Collection for him, with stylish outfits and accessories.

Majesty For The King

Inspired by the 50th anniversary of Hip Hop, the Majesty Collection captures the style and swagger of iconic artists, with a fresh and contemporary twist. The campaign for this collection features Simone’s husband, LL COOL J, and their son, Najee. The couple met in 1987 and married in 1995 and have four children.

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A man in a light blue denim jacket and matching beanie poses confidently, adorned with gold chains against a dark backdrop.
Two men in stylish outfits pose confidently, one leaning against a wall while the other stands with arms crossed.
A man in a dark outfit and beanie crouches confidently, adorned with gold chains and a stylish watch, against a black backdrop.

A woman with long hair showcases gold hoop earrings, emphasizing their unique design and a quote about their quality.

The Signature Bridge Hook

Simone I. Smith hoop earrings have a signature bridge hook that keeps them looking perfect every time you put them on. The trademark bridge hook maintains the earring’s perfect shape with each use. The bridge hook adds a unique touch to her jewelry, ensuring both style and functionality.

Her hoops were selected for Oprah’s Favorite Things 2020 List.

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Confident woman in a denim jacket, showcasing jewelry and styled hair, exuding elegance and strength.

As always, Simone I. Smith continues to walk by faith

Simone I. Smith’s jewelry designs are rooted in her faith-based life. Many of her pieces contain phrases such as “God is Good” or “Blessed”. She walks by faith in all aspects of her life, including her marriage. She says, “God should be front and center because marriage takes work.” 

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Shop the Products

Gold hoop earrings with blue enamel and sparkling crystals, displayed against a dark stone background.

SIS X MISA Denim Enamel & Simulated Diamonds Hoops

The perfect mix of casual and luxe on this hoop set creates a unique eye-catching look! 

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Gold bamboo-style hoop earrings resting on a dark stone surface, showcasing their intricate design and shine.

Sister Love Bam Boos Extra-Large Hoops

Be reminded of the endearing bonds of sisterhood every time you wear these stylish bamboo-shaped hoops.

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Gold heart-shaped earrings with intricate patterns and bead detailing, resting on a dark stone surface.

Sister Love Queen of Hearts Large Hoops

Make a statement of love with these chic hoops.

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Gold hoop earrings with a "SISTER LOVE" engraving, resting on a dark, smooth surface.

Sister Love Extra-Large Princess Hoops

Sparkle like the royal personage you are!

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Gold chevron-patterned hoop earrings resting on dark stone cubes against a textured surface.

Sister Love Extra-Large Cleopatra Hoops

Be the Queen of fashion wearing this luxe pair of hoops!

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Gold hexagonal hoop earrings resting on a textured black stone, showcasing a modern and elegant design.

SIS Large Honeycomb Hoops

Be the unique individual you are with these one-of-a-kind hoops!

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Gold twisted hoop earrings displayed on dark slate, showcasing intricate detailing and a polished finish.

Sister Love Large Chunky Rope Hoops

Luxe and timeless.

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Gold goat pendant adorned with sparkling rhinestones, hanging from a thick chain, resting on a dark stone surface.

Majesty Men’s G.O.A.T. Pendant

Proclaim your greatness at what you’re most exceptional at with this iced-out 3-D pendant.

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Gold ring adorned with sparkling clear gemstones, featuring a geometric design and set against a dark stone background.

Majesty Men’s Crystal Dome Ring

This iced-out ring is perfect for adding a touch of luxury and bling!

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Gold lion pendant necklace adorned with sparkling rhinestones, resting on a dark stone surface.

Majesty Men’s Lion Head Tag Pendant

Show your bold personality!

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More from Ashro Blog

Featured image of Oprah including Simone I. Smith's Serenity Earrings in her 2024 Favorite Things

Ashro Now Offers Oprah’s Favorite Hoops!

Ashro Now Offers Oprah’s Favorite Hoops!
Sparkling lollipop pendant necklace on a textured surface, symbolizing hope and resilience.

Simone I. Smith’s Sweet Touch of Hope

Simone I. Smith’s Sweet Touch of Hope
Flyer about SISmas-a sisterhood Christmas celebration

Leslie’s Trilogy of Holiday Magic & SISmas

Leslie’s Trilogy of Holiday Magic & SISmas
Sarah Paul modeling a black headwrap and red caftan

Meet Sarah: New Partnership with Ashro Model

Meet Sarah: New Partnership with Ashro Model

5 responses to “Black Partnership: Simone I. Smith Jewelry Collection”

  1. Toni Mccrary'
    March 18, 2025

    I’m so proud of you!!

    I’m going into D.C to buy your earrings for ME!!!

    IM FROM QUEENS 109 FARMERS!!!

    Reply
  2. Robert logan
    March 6, 2025

    Do you guys carrying watches & cellphone?

    Reply
  3. Robert logan
    March 6, 2025

    Do you guys carrying watches & cellphone?

    Reply
  4. Robert logan
    March 6, 2025

    Do you guys carrying watches & cellphone?

    Reply
  5. Regina Fuller
    August 9, 2024

    I’ll pass on the first show I ordered

    Reply

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