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Ashro Now Offers Oprah’s Favorite Hoops!

At Ashro, we believe that fashion is more than what you wear—it’s how you express your spirit, your strength, and your story. That’s why we’re thrilled to celebrate a powerful moment in style and sisterhood: Simone I. Smith’s Lady of Serenity Earrings have been named one of Oprah’s Favorite Things for 2024 under the “Gifts of Style” category!

In her signature heartfelt style, Oprah shared her love for the earrings, saying:

“These are great…
I do wear big hoops!..
This is it for me.”

Oprah Winfrey gestures thoughtfully, wearing glasses and a gold top, with a festive background of a decorated tree.

Oprah Winfrey

A woman in a gold top gestures while standing near a decorated Christmas tree and a display of jewelry on a table.

This glowing endorsement from Oprah (and her best friend Gayle King) is a testament to Simone’s timeless design and her ability to create jewelry that resonates with women everywhere. The Lady of Serenity Earrings are a stunning fusion of bold hoops and elegant pearls—symbolizing grace, resilience, and the beauty of inner peace.

Gold hoop earrings with three circular layers and three small pearls, featuring a designer tag.
Gold hoop earrings with three pearls, featuring a modern design against a black background.
Gold hoop earrings with three concentric circles and three white pearls, featuring a designer's signature inside.

Simone I. Smith, a trailblazing Black woman entrepreneur, has long been admired for her strength and creativity. Her jewelry line is more than fashion—it’s a movement of empowerment, inspired by her personal journey and commitment to giving back. The Lady of Serenity Earrings embody everything Ashro stands for: celebrating heritage, elevating style, and honoring the power of women.

This holiday season, consider gifting yourself or someone you love with a piece that speaks volumes. The Lady of Serenity Earrings are available now—explore Oprah’s full list and shop Simone’s design here.

A woman with long braided hair poses confidently in a white shirt and denim overalls, adorned with layered jewelry.
Smiling woman with long braided hair, wearing a white shirt and denim overalls, adorned with multiple bracelets and necklaces.
Smiling woman with long braided hair, wearing a white shirt and denim overalls, adorned with jewelry and colorful nails.

“Ashro.com is one of my valued retail partners and customers absolutely love the Ashro shopping experience. Currently, Ashro features my signature line, Simone I. Smith Jewelry, as well as Sister Love, my collaboration with Mary J. Blige, and Majesty Jewelry for Men.

What I truly appreciate is how the platform helps bring these collections to a broader audience, making it easier for people to access and enjoy the designs we’ve created.”

-Simone I. Smith
BUY YOURS NOW

Simone I. Smith, wife of entertainment legend LL COOL J, is a devoted mother of four and a loving grandmother of three. A 19-year cancer survivor, she is also a successful entrepreneur and philanthropist, deeply rooted in her faith.

In 2011, Smith launched her jewelry line, Simone I. Smith Jewelry, inspired by her personal battle with stage III chondrosarcoma, a rare bone cancer. Her first design, the lollipop pendant “A Sweet Touch of Hope,” was born from the transformation of her lollipop tattoo after surgery. Her collection has since expanded to include hoop earrings, bangles, necklaces, and men’s jewelry.

SHOP ALL SIMONE I. SMITH COLLECTIONS

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Sparkling lollipop pendant necklace on a textured surface, symbolizing hope and resilience.

Simone I. Smith’s Sweet Touch of Hope

Simone I. Smith’s Sweet Touch of Hope

One response to “Ashro Now Offers Oprah’s Favorite Hoops!”

  1. Lucille. Henry
    November 17, 2025

    Thank you all for the wonderful service over year thank you all doing a beautiful job thank you and may God bless you each and everyone Happy Holiday

    Reply

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