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Onward & Upward: S2:E1 with Lisa Peyton-Caire

One Such Outstanding Woman is Lisa Peyton-Caire, Founder & CEO of The Foundation for Black Women’s Wellness. Thanks so much to Lisa for joining us for Season Two of Onward & Upward with Leslie E. Royal, brought to you by Ashro.

Watch S2:E1: Prioritizing Your Health and Wellbeing with Lisa now: 


What Does Onward & Upward Mean to You?

Black Woman smiling

“We’re always elevating, we’re always testing limits, we’re allowing no one to place boundaries on us, and we’re not accepting mediocrity in terms of our health, in terms of how we live, we will not settle for anything less than the best for our wellbeing as Black women, and we’re always moving that conversation onward and upward. We’re always elevating our health onward and upward. We’re always committed to living our best life onward and upward.”

— Lisa Peyton-Caire

Black woman speaking at podium

Lisa Peyton-Caire is the Founding CEO & President of The Foundation for Black Women’s Wellness (FFBWW), a Wisconsin based 501c3 organization launched in 2012 whose mission is to energize, mobilize and support Black women to transform their lives through education, advocacy and powerful partnerships.

The Foundation serves over 7,000 women and girls each year through direct health education, wellness programming, leadership development, and advocacy, while mobilizing women and community partners to be change agents in advancing health equity.

Lisa’s work as a passionate advocate for women’s health was spurred by her Mother’s untimely death at age 64 from heart disease in 2006, after which Lisa established Black Women’s Wellness Day (BWWDAY), an annual summit now in its 13th year that empowers women and girls to build and sustain healthy, wellness-centered lives. The Foundation is an outgrowth and progression of this work which has sparked a movement to intentionally address and improve Black women’s health.

In January 2020, Peyton-Caire and team opened Dane County’s first Black Women’s Wellness Center after a successful crowdfunding effort that garnered Lisa and FFBWW national recognition as a GoFundMe Hero making significant local impact. Under Lisa’s leadership, the Foundation continues to grow in impact and influence across Wisconsin and beyond.


Lisa Peyton-Claire walks with other women during lunch in Madison, Wisconsin on August 27, 2019. Lisa leads a walk every Tuesday over lunch time as part of The Foundation for Black Women’s Wellness initiative. From The Foundation for Black Women’s Wellness is an outgrowth of work began by Founder Lisa Peyton-Caire, who after losing her mother Roberta Peyton at the age of 64 to heart disease on May 22, 2006, launched Black Women’s Wellness Day (BWWDAY) on May 22, 2008. Black Women’s Wellness Day is an annual health summit dedicated to informing, inspiring, and empowering women and girls to build and sustain healthy, thriving, wellness-centered lives, and brings together women, health partners, wellness practitioners, community leaders, and organizations in support and solidarity for Black women’s health. Beth Skogen Photography –

Black woman wearing white dress

Ashro Brand Ambassador Leslie E. Royal is also an author, international freelance writer, product review expert, and global travel journalist. Her articles have appeared in numerous publications including: Medium, ESSENCE, Black Enterprise,, AAA Southern Traveler, Upscale, Upscale Living, and The Ashro Blog. She is the creator of the Leslie’s Lane consumer information blog and author of two books.

Follow Leslie:
 Amazon Author page


Comments (1)

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