BLACK WOMEN DESERVE…
I declare today that Black women deserve:
To live. To thrive. To prosper.
I decree today that Black women deserve:
To be healthy, whole and free.
I affirm today that Black women deserve:
To flourish in a world that honors our humanity.
I profess today that Black women deserve:
To be honored, respected and protected.
I know today that when Black women succeed, our families and communities grow stronger.
And I commit today to creating the world that Black Women Deserve. —
It’s up to us. Let’s do it!


To do what I could in all the ways I could to empower Black women to build, protect and live the healthy, thriving lives we deserve.
Our Powerful Intention
That intention has not changed but has grown more powerful and steadfast each year. To live, thrive, and prosper is what I wanted most for my Mother. It is what I want for my daughters. It is what I want for you and every Black woman on this planet. And as we grow our team here at the Foundation, that intention has multiplied into a shared commitment and body of work that compels us to work on a daily basis to BUILD THE FUTURE BLACK WOMEN DESERVE.
We’re focusing on this powerful theme–BUILDING THE FUTURE WE DESERVE–at this year’s Black Women’s Wellness Day event and invite you to join us! As we come together in the virtual space this year, we do so knowing that, despite the very real challenges and unacceptable barriers we face in this country to secure our health and well-being, we still hold the power right now to transform our health and our lives on every level. Nowhere do we activate that power more profoundly than at BWWDAY when we are gathered together in one space, on one accord, and in absolute agreement.
Imagine 700 of us standing in agreement on September 24th and 25th with the intention of BUILDING THE FUTURE WE DESERVE!
As my Mother used to quote from one of her favorite scriptures,
“when we touch in agreement, God honors our desires, and it shall be done”.
I’m claiming that!
I challenge you to claim it too and to begin defining and writing down what this theme means to you. If you feel truly inspired, I also invite you to email us and share your thoughts as we gain inspiration from women across the country to shape our Black Women Deserve: A Policy Blueprint for Black Women’s Health which we will release later this year as a powerful action step to build a bold new vision and spur greater public accountability for our well-being.
In the meantime, as you sit at your laptop or scroll with your phone, I ask you to read the words below out loud, because we know that speaking words from our heart and releasing them with a sincere spirit from our lips gives them life and power in the material world.

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Joyce Roberts
Building the Future, and Legacy we deserve as Mothers, and Black women.