Your Story, Your Style

Do you love to keep your friends and family guessing? To you, putting together outfits is like creating art. Finding the perfect statement pieces to paint the picture of “YOU” is key to creating your confident image. Here are a few signature styles from Ashro (plus fashion tips!) to help inspire radiant looks that celebrate […]

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How to Wear a Wig and Why

Become. Evolve. Transform. (We Dare You) Learn how to wear a wig—and why! Whether you want to switch up your look, turn around a bad hair day or give your styling tools a rest, wigs come in so many gorgeous, ready-to-wear black hair styles: short, curly, long, short. All it takes is a little know-how. […]

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Celebrate You

YOUR STORY. YOUR STYLE. Here’s to you, and all the "A-mazing" ways African American women let their "inner light" shine through their statement-making style! From hair styling and accessorizing, to the daring ways you change up your look – you bend the rules to your own fashion will. Ready to find the summer styles that [...]
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Plan an A Style Vacation

Celebrate by Taking Time for YOU! International jet setter? Lady of leisure? Family fun seeker or high-seas cruise contessa? Ashro’s lovely contributing writer, Leslie E. Royal, recommends her top vacation spots for African Americans – plus her favorite travel articles, blog sites and trip planners for gals on the go!

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Rochelle (mom) & Rachal (daughter) [Video]

Go behind the scenes at our Mother's Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below through the full interview. We just love their relationship! Check out their video if you haven't yet.   The Mother/Daughter Interview Rachal/Daughter: I would describe my relationship with my mom [...]
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Jack McConnell

Introducing Ashro's exclusive collection. Jack McConnell, aka “the King of the Milliners,” was one of the most exciting, creative hat makers of the 20th century. The son of a Tennessee farmer, he was working in radio when he asked a milliner friend to make a special hat as a gift for his mother. His friend turned [...]
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Trend Watch: Easter Prints and Pastels

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

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