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Two Black women discussing Ashro's Summer Catalog Summer 2024 Catalog Edit

Listen in as Suzanne, Ashro Sr. Merchandising Manager shares with Leslie E. Royal, Ashro Brand Ambassador the highlights from our Summer 2024 Catalog. Lots of oooohs & ahhhhs from Leslie and excitement for the styles available now at ASHRO!

woman in a black dress sitting in a black chair with gold trim Ashro Woman: Renee

Meet Ashro Woman of the Week, Renee S. from Huntsville, Alabama. What makes Renee happy? Besides putting God first, it’s seeing other people excited about their lives. Alright Ladies, isn’t that a rare and beautiful thing? With this kind of big-hearted outward focus, Renee is, no doubt, a bright spot in the lives of many. She loves being a mother and grandmother—so she can be there to listen to her kids and grandkids when they need her.

Barbara featured image Ashro Woman: Barbara W.

Meet Ashro Woman of the Week, Barbara from St. Louis, MO This remarkable woman has raised a family, started and successfully run her own company, performed the national anthem at Busch stadium, chaired blood drives, put on major fashion shows, acted as secretary for a 3,000+ Women’s Club—and much much more.

20th Anniversary Sweepstakes Image Ashro’s 20th Anniversary Sweepstakes

For twenty glorious years, it has been our pleasure to help you bring your beautiful best to life. We are celebrating our 20 year anniversary in 2023! As part of our CELEBRATING, we’ll be having a Sweepstakes! Click now to enter!

Ashro Woman Spotlight - Sonya Ashro Woman: Sonya H.

Meet Ashro Woman of the Week, Sonya H. from Hueytown, AL

Ashro Woman: Rev. Dr. Ellen

Meet Ashro Woman of the Week, Reverend Dr. Ellen from North Baldwin, NY This determined woman of faith is a retired nurse practitioner, a First Lady AND Assistant Pastor to her husband. Through her multiple ministries, Rev. Dr. Ellen works diligently to address the physical, mental, and spiritual needs of women and those in her local, national and world community. Her hard-won master’s degree and doctorate took 10 years of part-time schooling as she juggled the roles of full-time nurse, mother of two, and helpmate to her husband. During that challenging season, Ellen and her family also suffered a house fire that totally destroyed their home, leaving them homeless. Did this stop them? Absolutely not! As Rev. Dr. Ellen likes to say, “Walk in the destiny of which God has purposed for your life.” This is faith unwavering.

Artist Showcase Contest Honorable Mentions

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression. And we continue to offer this contest each year. The winning artists and their work are featured here. Congratulations to one and all!

Ashro Woman: Rhonda

Meet Ashro Woman of the Week, Rhonda from Dayton, OH This extraordinary Ashro Woman has been baptized in the River Jordan and walked inside the Pyramids, spending 3 years traveling to Iraq and Isreal for military sales work!

Black woman wearing yellow dress and blue headwrap. Ashro Customer, Danette [Lookbook]

Meet Danette! From New Jersey, she is a professional singer/actress and current Ringmaster of Omnium Circus. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

Ashro Woman: Danette

Meet Ashro Woman of the Week, Danette from Jersey City, NJ This one-of-a-kind singer, actress and Ashro Woman is currently the ringmaster of Omnium Circus! Confident, stylish and bold in character, she lives her life from a place of faith. “Faith is the cornerstone of who I am. It allows me to stay upbeat and hopeful no matter what I face. Knowing that God is control, I KNOW everything is going to be alright.”

Ashro Woman: Patty G.

Meet Ashro Woman of the Week, Patty from Rockford, IL This fabulous first lady and mother has been a professional nurse for over 40 years! “I love nursing because it is ministry work and therapeutic for me.”

Black woman on Ashro catalog cover. From Ashro Model to Ashro Contest Judge: Meet Dana

Meet Dana! She is and Artist, Entrepreneur, and one of our first Ashro Models. We are very excited to invite her back as a new judge for our 2023 Onward and Upward Artist Showcase Contest!

SIS SWEEPSTAKES – RULES

Enter for a chance to win Men’s Majesty Lion of Judah Goldtone Pendant AND the Shawnty Loves Hoops & designed by Simone I. Smith, wife of LL Cool J, in partnership with Mary J. Blige.

woman in blue dress and blue hat Ashro Woman: Deborah W.

Meet Ashro Woman of the Week, Deborah from Huntsville, Alabama!

Ashro Woman: Shirley

Meet Ashro Woman of the Week, Shirley from Stafford, Virginia!

woman in a red afrocentric dress smiling Ashro Woman: Gina H.

Meet Ashro Woman of the Week, Gina from Kansas City, Missouri!

Spring 2023 Ashro Women Talk Ashro Credit [Lookbook]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women’s testimony!

Woman wearing purple one shoulder dress Ashro Customer, Donna [Lookbook]

Donna B. is a Alabama native and a proud Ashro Woman! We sent this Fashionista some outfits and here’s how she rocked them. Thank you Donna!

Ashro Woman: Simone B.

Meet Simone B. from Gates, NC. This stylish, longtime Ashro Woman knows the secret to a great marriage: dedication, nurturing and prayer. “You have to strive every day to make it work—and pray. You have to give it more than 50/50 always.” Simone and her husband enjoy date nights and travel, cooking and concerts, picking up their great granddaughter from preschool…and sitting down to Simone’s best dish: linguini with mushrooms, long-stem onions, and shrimp. Yum. Thanks for being authentic and inspiring us in the process, Simone!

Ashro Woman: Victoria S.

Meet Victoria S. from Indianapolis, IN. This exemplary Ashro Woman is dedicated to a life of faith, love, and forgiveness.  Her best advice?  “Let go of grudges. They are unnecessary BURDENS.”