
Take a look at the history of the headwraps and how they are both a functional and powerful accessory!

Fashionista and blog/ger, Xayli, shares video tutorials with step-by-step instructions on how to tie headwraps from turbans to bows, etc. Watch Now!

Meet Ashro Woman of the Week, Karen P. from Glendale, WI Not only has Karen invested in family, she has also invested in herself—in her growth and development. She is a retired insurance specialist, a member of Alpha Kappa Alpha and an author. She is proud of the fact that she has published a book of poetry and earned her Master’s degree. Go Karen!

Meet Ashro Woman of the Week, Monique P. from Bradenton, FL Monique is a US Navy veteran, mother, and small business owner who has not always had it easy. In fact, she once spent two months as a working homeless mother.

Meet Ashro Woman of the Week, Francesca T. from Detroit, MI This brave, beautiful woman has been through trials that could have killed and broken her. “God is the reason I’ve lived and survived.” Francesca has chosen to be “an example and testimony of His power.”

Meet Ashro Woman of the Week, Afiya C. from Bossier City, LA This beautiful wife, mother and assistant principal is both confident and humble. No stranger to adversity, she was raised by her father after her mother’s death and recently struggled through and survived COVID-19.

Take a look at this headwrap tutorial from Ashro hair, headwrap and wig stylist – Kerre Berry. Easy does it, Queens!

The Foundation for Black Women’s Wellness is gearing up to host our annual Black Women’s Wellness Day (BWWDAY) event. Over the 13 years the event occurred, we have impacted the lives of thousands of women across the country.

Ashro proudly offers Culture Hair Products! After tracking down industry experts, testing ingredients from all over the word, this one-of-a-kind formula was created.

Meet Ashro Woman of the Week, Afiya C. from Bossier City, LA This beautiful wife, mother and assistant principal is both confident and humble. No stranger to adversity, she was raised by her father after her mother’s death and recently struggled through and survived COVID-19.

Ashro proudly offers Ayesha Curry Bedding! Ready to make your bedroom your refuge? It’s easy when you pick the right pieces…like this unique set from Ayesha Curry.

Meet Ashro Woman of the Week, Susan T. from Toledo, OH This beautiful people-person is a Walmart greeter, a natural hair model and a true overcomer. Even though she suffered abuse as a child, she triumphed as a mother: giving the love and care she didn’t always get—and forgiving those who hurt her.

Meet Woman of the Week, Wanda from Winterhaven FL! Wanda knows who she is, where she’s been and where she’s going. We love her confidence and her ALL-IN energy (and we think you will too)!

The Well Black Woman acknowledges her own value and consciously creates the space and time in her daily life to put her own health and well-being first. She does this despite the many demands on her time and energy, and she refuses to simply focus on surviving day to day, or to allow a cycle of self-neglect to take hold of her life.

When you decide to buy and wear wigs, you will come across the standard tips for how to be successful. However, there are so many more unspoken rules that rarely get mentioned.

Leslie E. Royal, Ashro Brand Ambassador, shares her story about fibroids treatment. July is wear white month for us to show our support for women suffering from fibroids.

The Afrocentric kaftan – which we usually spell “caftan” in the West – is a fashionable, fabulous garment that’s carefree, flattering and fun to wear. No wonder they’re loved by women around the world! The more you know about them, the more inspired you’ll be to make them a part of your everyday wardrobe.

Meet Ashro Woman of the Week, Angela from Bossier, Louisiana! Her best advice? “Love a lot, worry a little and enjoy the journey!”

Meet Ashro Woman of the Week, Meet Keziah L. from Jacksonville, FL Here’s a woman who knows how to embrace life! From her faith…to her drive…to her love of simple pleasures, Keziah makes the most of ALL her moments. She is a mother and grandmother, a pastor, a high-level administrator and a style maven!