Stories & Partnerships

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Simone I. Smith, Mary J. Blige, and LL Cool J promote jewelry collections, showcasing stylish designs and partnerships.

Black Partnership: Simone I. Smith Jewelry Collection

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

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Sparkling lollipop pendant necklace on a textured surface, symbolizing hope and resilience.

Simone I. Smith’s Sweet Touch of Hope

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

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Woman posing in polka dot dress with a matching hat.

Ashro Customer, Catherine N. [Lookbook]

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

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Bold text announces "Onward & Upward Artist Showcase Contest" presented by ASHRO on a warm orange background.

Artist Showcase Contest Honorable Mentions

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression. And we continue to offer this contest each year. The winning artists and their work are featured here. Congratulations to one and all!

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Black woman wearing yellow dress and blue headwrap.

Ashro Customer, Danette [Lookbook]

Meet Danette! From New Jersey, she is a professional singer/actress and current Ringmaster of Omnium Circus. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

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Black woman on Ashro catalog cover.

From Ashro Model to Ashro Contest Judge: Meet Dana

Meet Dana! She is and Artist, Entrepreneur, and one of our first Ashro Models. We are very excited to invite her back as a new judge for our 2023 Onward and Upward Artist Showcase Contest!

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Six women in vibrant attire are featured in circular frames, promoting "Ashro Women Talk Ashro Credit Spring 2023."

Ashro Women Talk Ashro Credit [Lookbook #1]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women's testimony!

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Woman wearing purple one shoulder dress

Ashro Customer, Donna [Lookbook]

Donna B. is a Alabama native and a proud Ashro Woman! We sent this Fashionista some outfits and here’s how she rocked them. Thank you Donna!

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Tia Mowry

Ashro Partners with Tia Mowry

Tia Mowry is bringing you Spice, a line of cooking and serving pieces that make it feel good to spend time in the kitchen. You're going to love the vibrant colors, practical design and modern style—perfect for quick weekday meals and entertaining too.

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Justina Blakeney Promotional Image

Ashro Partners with Designer Justina Blakeney

Ashro proudly partners with Justina Blakeney! She is a designer, artist + mama with a bohemian heart. For Justina, decorating is about feeling free, having fun and getting a little bit wild.

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yolanda adams handbags at Ashro

Ashro Partners with Yolanda Adams

We are very excited to announce a NEW partnership with iconic star–Yolanda Adams. We will start with offering a few of her select handbags and hopefully much more in the future!

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Woman posing in a orange and black pattern caftan

Ashro Customer Sandi [Lookbook]

Sandi W. is a real estate agent, owner of a home renovation business, property investor, and proud Ashro Woman! She is on the go ALOT! The best benefit of rocking Ashro caftans is that they can keep right in step with a busy lifestyle.

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Ashro staff wearing Black artist artwork on caftan

Sharon L. Bjyrd, Local Artist Expressing Blackness

Sharon L. Bjyrd is best known for her vibrant portraits celebrating the beauty and diversity of the Black experience.

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A woman in a striped dress walks confidently along a path surrounded by lush greenery and sunlight.

Michelle H. Ashro Product Review

Michelle Hunter is a native of South Carolina and is a wife, mother and born-again Christian. Jesus Christ has been the foundation of her life since accepting Him as Lord and Savior at the age of fourteen years old. She loves soul-winning, strengthening and encouraging others. She also loves decorating interior and exterior spaces, fashion, crafting and photographing nature.

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A woman in a white dress and blue headwrap stands by a colorful building, showcasing a confident pose and stylish accessories.

Taylore Simone’s Ashro Product Review

Taylore Simone is a freelance model and actress who uses her platform to inspire others with a foundational theme of not compromising. She is known for showing others that they can do the same. Taylore partnered with Ashro to do a review of our products. Check out how she rocks Ashro below!

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Lessons from Motherhood

Lessons of Motherhood from Ashro Women

Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?

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Four women’s portraits with the text "Ashro Women’s Best Advice" centered in bold white script on a black background.

Ashro Women’s Best Advice

Here are some of the responses we received when we asked you: What's your best advice?

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Black mother and daughter wearing Ashro Afrocentric fashions

Mother & Daughter Ashro Photo Shoot

Mother (Michelle) and Daughter (Taylore), native to South Carolina, partnered with Ashro to do a review of our products as a Mother/Daughter story for us! Don't they look amazing?

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A woman in an orange top and black leggings joyfully poses in a living room with decorative "55" numbers in the background.

Chic Casual Ashro Attire for My Milestone Birthday Vacation

Leslie E. Royal is an Ashro Brand Ambassador who loves rocking Ashro where ever she goes! In this case, Leslie takes her Ashro to collection to Florida for her 55th birthday! Check out how Leslie celebrated her milestone birthday wearing her favorite Ashro clothing.

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Ashro customer wearing Carlett Coat and Fedora Hat

Ashro Customer – Alysha R. [Lookbook]

Alysha has been a customer of Ashro's for many years. We asked for her to model her Ashro outfits for us and tell us how our fashions make her feel. She did a fabulous job! Check out her lookbook!

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