Stories & Partnerships

What's the role of a First (church) Lady? Meet two extraordinary examples and find out! Leslie Royal tells us what's on their heart...and their to-do list.

If you're ready to get inspired, join Leslie, our brand ambassador as she video interviews 4 encouraging Ashro Women. Each of these ladies is getting creative, overcoming challenges and using her faith muscles like never before. Watch now!

Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?

Here are some of the responses we received when we asked you: What is your best dish? Who do you make it for-and where do you typically serve it?

Here are some of the responses we received when we asked you: Are You a Woman of Faith & Why?

Family reunions are deeply rooted in African American culture. As you plan your upcoming gathering, here are some tips & resources to help you plan the most fascinating reunion ever.

Mothers and "mother figures" love unconditionally, listen intently, and have an open heart. Read some very special tributes.

Hillside International Truth Center, Inc., sited in Atlanta, Georgia, and its pastor, affectionately known as “Dr. Barbara”, are globally recognized as enlightened, forward-thinking and profound. Take a look at their profound Watch Night Service plans.

It takes a strong fortitude and lots of tenacity to make a difference in our communities and congregations. We asked our lovely contributor, Leslie E. Royal, to find some shining examples of compassionate and giving women who earn their “amazing” every day. Inspired? Share your own story at the end!

Celebrate your inner light and unique story with fashion that reflects who you truly are. From bold Afrocentric looks to versatile wig styles and dream vacations, we are here to inspire your next radiant ensemble. Discover how to bend the rules and express your personal style with confidence using our latest fashion tips and ideas.

Go behind the scenes at our Mother’s Day photo shoot as Ashro model Rachal chats with her mother, Rochelle, about their incredible bond. From sharing life lessons and style tips to heartfelt stories about growing up, this mother-daughter duo celebrates the love and wisdom that define their special relationship. Watch their video and read the full interview.

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!