Stories & Partnerships

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Smiling woman with curly hair in a black and white patterned top, seated in front of a colorful floral arrangement.

Angela Medearis Live on Ashro’s Facebook!

Angela Medearis appeared on Ashro’s Facebook for a few Live Chats! She's covered facets of health from her abundant experiences as a well-known speaker, recipe creator, culinary historian, and author.

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A black woman in a red sweater, a woman in front of a store's LOVE sign, a woman on a staircase, and three friends.

Self-Love and Selfless Love for Valentine’s Day

Alter the mindset of this traditionally dedicated day for lovers and reach a new level of awareness. Here are Five Fulfilling Ways to Love on You (and Others) for you to celebrate Self-Love and Selfless Love for Valentine’s Day.

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Partnership announcement for heart health featuring Lisa Peyton-Caire, emphasizing awareness for Black women's wellness.

Partnership to Empower Black women to prioritize their health

The Foundation for Black Women's Wellness announced its partnership with Ashro to empower Black women to prioritize and transform their health.

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Two smiling African-American sisters, one in a fancy hairdo, seated in front of a mirrored vanity.

The Ashro Sisterhood Connection

Strength. Solidarity. Support. When sisters connect, amazing things happen! We asked 8 women to share how their special bonds have made a dramatic difference in their lives. Their answers may ring true for you, too!

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Celebrate Your Kwanza Colors-Black women wearing different styles in Kwanza colors

Celebrate Kwanzaa in Style

1 week, 3 colors, 7 principles. 50 years! Celebrate Kwanzaa in style this holiday season.

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A young black woman on a street, consoling a homeless older lady in a red and white hooded jacket.

Meet Brittney Sharaun

Brittney opened up about everything from being on TV to working with the homeless…from struggling with confidence to her gratefulness for the strong, loving women in her life. Believe us, you won’t want to miss this!

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12 African-American women shown at different events.

12 African American SHEroes

Take a look at 12 Mesmerizing, Modern Day African American Heroines Who Are Changing the World Before Our Very Eyes. Don't miss this special feature.

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Nine African-American couples, together at different events.

How 9 Couples Keep the Fire Going

We asked nine African American couples, who honor their love 365 days a year, to share their inspirational stories of romance. Don't miss this...

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African-Americans at different events held at church.

Churches to Welcome New Year with Riveting, Inspirational Watch Night Services

There will be countless Watch Night Service Celebrations taking place throughout the United States on December 31st. This special service allows contemporary African American churches the opportunity to thank God for the blessings of the current year as well as hear the pastor’s vision for the new year.

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Happy Kwanzaa! banner on a fireplace with Kwanzaa candles on the mantle.

Celebrating Kwanzaa: 7 Distinguished Women Share How They Live Out Its 7 Principles

Learn about Kwanzaa’s roots, its seven very potent and powerful principles…and how seven special women honor the holiday. Writer, Leslie Royal, breaks it down for us. Don’t miss this!

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Customer Synetra, a smiling black woman with blonde hair, wearing a long-sleeved bright pink dress.

An Ashro Tribute to 2 Extraordinary First Ladies

What's the role of a First (church) Lady? Meet two extraordinary examples and find out! Leslie Royal tells us what's on their heart...and their to-do list.

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ashro women at home featured image

Keeping the Faith through COVID-19 [VIDEOS] 

If you're ready to get inspired, join Leslie, our brand ambassador as she video interviews 4 encouraging Ashro Women. Each of these ladies is getting creative, overcoming challenges and using her faith muscles like never before. Watch now!

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What Makes You Laugh?

Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?

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Best Dishes from Ashro Women

Here are some of the responses we received when we asked you: What is your best dish? Who do you make it for-and where do you typically serve it?

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Meet Ashro Woman of Faith

Ashro Women of Faith

Here are some of the responses we received when we asked you: Are You a Woman of Faith & Why?

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Happy, young African-American woman with short curly brown hair, working on a laptop.

The Best Family Reunion Ever: How-to Tips

Family reunions are deeply rooted in African American culture. As you plan your upcoming gathering, here are some tips & resources to help you plan the most fascinating reunion ever.

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Five African-American Mothers and Daughters together.

Celebrate Mother’s Day with Special Tributes

Mothers and "mother figures" love unconditionally, listen intently, and have an open heart. Read some very special tributes.

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African-Americans in gathered in a large church.

Hillside International Truth Center Inc. Presents a Profound Watch Night Service Experience

Hillside International Truth Center, Inc., sited in Atlanta, Georgia, and its pastor, affectionately known as “Dr. Barbara”, are globally recognized as enlightened, forward-thinking and profound. Take a look at their profound Watch Night Service plans.

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18 African-American women in different outfits and poses.

Amazing Women Making An Amazing Difference

It takes a strong fortitude and lots of tenacity to make a difference in our communities and congregations. We asked our lovely contributor, Leslie E. Royal, to find some shining examples of compassionate and giving women who earn their “amazing” every day. Inspired? Share your own story at the end!

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Celebrate You

YOUR STORY. YOUR STYLE. Here’s to you, and all the “A-mazing” ways African American women let their “inner light” shine through their statement-making style! From…

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