Amazing Women Making An Amazing Difference

18 African-American women in different outfits and poses.

It takes a strong fortitude and lots of tenacity to make a difference in our communities and congregations. We asked our lovely contributor, Leslie E. Royal, to find some shining examples of compassionate and giving women who earn their “amazing” every day. Inspired? Share your own story at the end!

Ashro® Sunday Style Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN; a purchase will not increase your chances of winning.  Ashro’s Sunday Style Sweepstakes (the “Sweepstakes”) is in no way sponsored, endorsed, or administered by, or associated with, Facebook.  You understand that you are providing your information to Ashro (the “Sponsor”) and not to Facebook.  Information you provide will […]

One Caftan, Three Ways

A black woman with arms up, wearing a black cowboy style hat and a red, white and black floral caftan and white pants.

Ashro customer, Janet from Georgia, dared to wear one of our new caftans in and out of the house… And guess what? She went from “never worn one” to Caftan Queen! Hint: It’s all about how you style it. Please join us for the fun!

Celebrate You

YOUR STORY. YOUR STYLE. Here’s to you, and all the “A-mazing” ways African American women let their “inner light” shine through their statement-making style! From hair styling and accessorizing, to the daring ways you change up your look – you bend the rules to your own fashion will. Ready to find the summer styles that […]

Rochelle (mom) & Rachal (daughter) [Video]

African-American mother and daughter looking at each other and laughing

Go behind the scenes at our Mother’s Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below through the full interview. We just love their relationship! The Mother/Daughter Interview Rachal/Daughter: I would describe my relationship with my mom as we’re very close. She literally lives down the street […]

10 Heritage-Inspired Gift Ideas

gift ideas-caftan, headwrap, necklace & earrings, shoes, gray bow hat, flowing white shirt

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

Celebrate Motherhood

African-American mother and daughter smiling at fancy event

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!

Your Sunday Best Dressing Guide

African-American woman in lavendar skirt suit with applique trim and big matching hat

Are you a traditionalist or a trendsetter? The definition of “formal” church attire has evolved into an eclectic mix of upscale styles, and African American women have more Sunday and Easter outfit options than ever. With so many choices, how do you choose the right look for you?

Caftan History

African-American woman in zebra and cheetah print caftan with matching headwrap

Caftans mix modern design with timeless heritage for the perfect wardrobe go-to. Get tips on styles and accessories–and get inspired by their African origins.