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black woman wearing big black hat with mesh flower overlay Accessorizing Your Church Outfit: from Sunday and Easter Hats to Heels and Handbags

Do you really want to light up the room? Let your “special” shine in an awe-inspiring church hat! Add matching heels and a handbag, and your church outfit will sing together in sweet, sweet harmony. Get inspired with a few tips from the trendsetters on this Sunday African American tradition.

Black woman in Afrocentric Blue and gold long jacket dress pantsuit How to Make Afrocentric Fashion Part of Your Wardrobe

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.

Black women wearing caftans with Afrocentric print Ashro Caftans Fall Preview

Ashro became a go to for me and many members of my group looking for affordable and attractive caftan styles!  I love them long, I love them short, brightly colored and neutral!  They’re so easy to wear, universally flattering and versatile.  I don’t just limit my caftans to just staying home…as I begin to venture out more—safely, of course—I am wearing my caftans.

Ashro Woman: Cheryl M.

Meet Ashro Woman of the Week, Cheryl from Chattanooga, TN. Faith, family and education. These things are near and dear to this elementary-school counselor’s heart.

Black woman modeling Katrina Wig Top Tips for Styling Your Wig

One of the easiest ways to give yourself a quick makeover is by adding a little flair with a wig. Wigs can add flavor to your personal style, but styling a wig can be a struggle.

Onward & Upward: S2:E2 with Silvette Bullard

One Such Outstanding Woman is Silvette Bullard, Owner of Sweet Julobell Bakery, Entrepreneur, & School Counselor. Watch S2:E2 The Sweet Julobell Bakery Recipe of Love now.

Our Customers Love Our Wigs!

Do you wear wigs? Hear what our customers have to say about our wigs.

Ashro Woman: Kelly F.

Meet Ashro Woman of the Week, Kelly. As a woman of faith and a matriarch of her family, she is intentionally training up the next generations

African American woman wearing the Patricia Wig in Dark Auburn. A Guide to Washing Your Wigs

Looking for great tips for cleaning your human hair and synthetic hair wigs? Check out our tips for maintaining a long life for your wigs.

Lisa on Onward & Upward S2:E1 Onward & Upward: S2:E1 with Lisa Peyton-Caire

Thank you to Lisa Peyton-Caire for joining us for Season 2 of Onward & Upward with Leslie E. Royal, brought to you by Ashro. Watch Episode 1: Prioritizing Your Health and Wellbeing with Lisa now.

A black woman in a red sweater, a woman in front of a store's LOVE sign, a woman on a staircase, and three friends. Self-Love and Selfless Love for Valentine’s Day

Alter the mindset of this traditionally dedicated day for lovers and reach a new level of awareness. Here are Five Fulfilling Ways to Love on You (and Others) for you to celebrate Self-Love and Selfless Love for Valentine’s Day.

Partnership to Empower Black women to prioritize their health

The Foundation for Black Women’s Wellness announced its partnership with Ashro to empower Black women to prioritize and transform their health.

A tall gold, gladiator style heeled sandal. Your Story, Your Style

Do you love to keep your friends and family guessing? To you, putting together outfits is like creating art. Finding the perfect statement pieces to paint the picture of “YOU” is key to creating your confident image. Here are a few signature styles from Ashro (plus fashion tips!) to help inspire radiant looks that celebrate you!

A smiling African-American woman first wearing a black curly hair wig and then a black straight hair wig. How To Apply a Wig [VIDEOS]

Change your look anytime! Rock the wigs you love with ease by choosing wigs for black women designed with you in mind from Ashro.

Ashro Woman: Elena G.

Meet Ashro Woman of the Week, Lechana R. from Denham Springs, LA! Known at church as the “Hat Lady,” Elena loves “the transformative power” of style. It was her godmother that taught her to make sure her wardrobe reflected who she is on the inside.

Two smiling African-American sisters, one in a fancy hairdo, seated in front of a mirrored vanity. The Ashro Sisterhood Connection

Strength. Solidarity. Support. When sisters connect, amazing things happen! We asked 8 women to share how their special bonds have made a dramatic difference in their lives. Their answers may ring true for you, too!

Ashro Woman: Lechana R.

Meet Ashro Woman of the Week, Lechana R. from Denham Springs, LA!

African American woman with blue headwrap and multi-tone triple hoop earrings. Headwraps for Short and Long Hair

Head Looking for headwrap styles for short and long hair? We share tips on fabrics, protection from dryness and tips for adding faux and natural bangs.

Celebrate Your Kwanza Colors-Black women wearing different styles in Kwanza colors Celebrate Kwanzaa in Style

1 week, 3 colors, 7 principles. 50 years! Celebrate Kwanzaa in style this holiday season.

Lisa from the Foundation for Black Women's Wellness Ashro Partners with The Foundation for Black Women’s Wellness

I’m challenging you today and throughout the month of February to take hold of your heart health like never before, and to take these seven immediate steps recommended by the American Heart Association to lower your risk of heart disease: