Plan an A Style Vacation

An African-American woman in a flowing, black and white striped short-sleeve dress.

Celebrate by Taking Time for YOU! International jet setter? Lady of leisure? Family fun seeker or high-seas cruise contessa? Ashro’s lovely contributing writer, Leslie E. Royal, recommends her top vacation spots for African Americans – plus her favorite travel articles, blog sites and trip planners for gals on the go!

Rochelle (mom) & Rachal (daughter) [Video]

African-American mother and daughter looking at each other and laughing
Go behind the scenes at our Mother's Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below through the full interview. We just love their relationship! Check out their video if you haven't yet.   The Mother/Daughter Interview Rachal/Daughter: I would describe my relationship with my mom [...]

10 Heritage-Inspired Gift Ideas

gift ideas-caftan, headwrap, necklace & earrings, shoes, gray bow hat, flowing white shirt

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

6 Ways to Wow ’em with Mother’s Day Fashions

black woman wearing light pink shimmery flower print jacket dress

It’s your time to shine! Turn your style quotient up a notch this Spring at special family gatherings – from Mother’s Day, faith-based gatherings and birthdays, to reunions, weddings and graduations. Read on for six ways to steal the show with your style!

Jack McConnell

Black woman wearing gray hat with white flower ribbon
Introducing Ashro's exclusive collection. Jack McConnell, aka “the King of the Milliners,” was one of the most exciting, creative hat makers of the 20th century. The son of a Tennessee farmer, he was working in radio when he asked a milliner friend to make a special hat as a gift for his mother. His friend turned [...]

Celebrate Motherhood

African-American mother and daughter smiling at fancy event

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!

Your Sunday Best Dressing Guide

African-American woman in lavendar skirt suit with applique trim and big matching hat

Are you a traditionalist or a trendsetter? The definition of “formal” church attire has evolved into an eclectic mix of upscale styles, and African American women have more Sunday and Easter outfit options than ever. With so many choices, how do you choose the right look for you?

Caftan History

African-American woman in zebra and cheetah print caftan with matching headwrap

Caftans mix modern design with timeless heritage for the perfect wardrobe go-to. Get tips on styles and accessories–and get inspired by their African origins.