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'Afrocentric Edge' on a blue background with a black woman wearing a multi-print headwrap and a gold cuff bracelet. Afrocentric Edge [Lookbook]

Are you in the mood to express yourself—without holding back? Get ready to reimagine your style and think BIG: bold colors, rich patterns, dramatic designs.

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Nine African-American couples, together at different events. How 9 Couples Keep the Fire Going

We asked nine African American couples, who honor their love 365 days a year, to share their inspirational stories of romance. Don’t miss this…

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An African-American woman with a fancy updo hairstyle, wearing a black V-neck top and a pearl necklace. Hairstyles for Black Women: Let’s Talk Party Hair

Want gorgeous “party hair”? Ashro hair stylist, Kerre B. teaches us how to get it with do’s, don’ts, tips PLUS step-by-step hair tutorials. You’ll see how to recreate 2 of our most dramatic Ashro cover styles!

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Black woman wearing apron holding cookbook Ashro Home Look Book

Ready to make your home a beautiful reflection of your heritage, heart & soul? Discover pieces that NURTURE the spirit, COMFORT the body and WELCOME the ones you love. Here’s to new possibilities!

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Monique K. Featured Ashro Woman: Monique K.

Meet Ashro Woman of the Week, Monique K. from McClean, VA

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African-Americans at different events held at church. Churches to Welcome New Year with Riveting, Inspirational Watch Night Services

There will be countless Watch Night Service Celebrations taking place throughout the United States on December 31st. This special service allows contemporary African American churches the opportunity to thank God for the blessings of the current year as well as hear the pastor’s vision for the new year.

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Happy Kwanzaa! banner on a fireplace with Kwanzaa candles on the mantle. Celebrating Kwanzaa: 7 Distinguished Women Share How They Live Out Its 7 Principles

Learn about Kwanzaa’s roots, its seven very potent and powerful principles…and how seven special women honor the holiday. Writer, Leslie Royal, breaks it down for us. Don’t miss this!

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Ashro Woman: Jackie M.

Meet Woman of the Week, Jackie M., from Decatur, GA!

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Ashro Woman: Yvonne J.

Meet Woman of the Week, Yvonne, from Glendale, AZ! This radiant woman is not only a writer, peer counselor and minister…but an overcomer.

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Black woman wearing a shoulder length wig and a white top How to Buy a Wig

Buying a wig for health reasons or to change up your look? Check out these tips for getting 
the best style and fit for you!

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Ashro Woman: Brenda C.

Meet Woman of the Week, Brenda from Atlanta, GA! Brenda loves helping others, something she learned from her mother, and she serves as the Executive Director of Atlanta CARES.

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Leslie interviews Black Women Onward & Upward with Leslie E. Royal

We are introducing a 10-part video series called Onward & Upward with Leslie E. Royal. We can’t wait for you to watch!

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Customer Synetra, a smiling black woman with blonde hair, wearing a long-sleeved bright pink dress. An Ashro Tribute to 2 Extraordinary First Ladies

What’s the role of a First (church) Lady? Meet two extraordinary examples and find out! Leslie Royal tells us what’s on their heart…and their to-do list.

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What Makes You Laugh?

Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?

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Best Dishes from Ashro Women

Here are some of the responses we received when we asked you: What is your best dish? Who do you make it for-and where do you typically serve it?

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Ashro Woman of the Week, Alysha, a black woman with curly auburn hair, in a yellow floral dress with full skirt. Ashro Woman: Alysha R.

Meet Alysha! She says that the fuel that wakes her up every morning is purpose and knowing that God has blessed her with another opportunity….”

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A black customer wearing a white top, black slacks, and hair with bangs and a long, smooth ponytail. Kiauna Models a Bang & Bun and a Bang & Pony

Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Take a look at her wiglet styling.

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A smiling African-American woman with a high bun wearing a white and black Afrocentric patterned dress. Afrocentric Summer Fashion

From Afrocentric style stars, to wow-worthy whites, fashion blog/ger Xayli Barclay shares her favorite figure-loving summer ensembles for African American women.

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black woman in blue lace like jacket dress and matching hat Go Beyond Beautiful this Mother’s Day

There is no occasion more special than those spent with family. We know you take your Mother’s Day attire seriously. We have some inspiration for you in our lookbook.

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