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Are you in the mood to express yourself—without holding back? Get ready to reimagine your style and think BIG: bold colors, rich patterns, dramatic designs.


We asked nine African American couples, who honor their love 365 days a year, to share their inspirational stories of romance. Don’t miss this…


Want gorgeous “party hair”? Ashro hair stylist, Kerre B. teaches us how to get it with do’s, don’ts, tips PLUS step-by-step hair tutorials. You’ll see how to recreate 2 of our most dramatic Ashro cover styles!


Ready to make your home a beautiful reflection of your heritage, heart & soul? Discover pieces that NURTURE the spirit, COMFORT the body and WELCOME the ones you love. Here’s to new possibilities!


There will be countless Watch Night Service Celebrations taking place throughout the United States on December 31st. This special service allows contemporary African American churches the opportunity to thank God for the blessings of the current year as well as hear the pastor’s vision for the new year.


Learn about Kwanzaa’s roots, its seven very potent and powerful principles…and how seven special women honor the holiday. Writer, Leslie Royal, breaks it down for us. Don’t miss this!


Meet Woman of the Week, Yvonne, from Glendale, AZ! This radiant woman is not only a writer, peer counselor and minister…but an overcomer.


Buying a wig for health reasons or to change up your look? Check out these tips for getting the best style and fit for you!


Meet Woman of the Week, Brenda from Atlanta, GA! Brenda loves helping others, something she learned from her mother, and she serves as the Executive Director of Atlanta CARES.


We are introducing a 10-part video series called Onward & Upward with Leslie E. Royal. We can’t wait for you to watch!


What’s the role of a First (church) Lady? Meet two extraordinary examples and find out! Leslie Royal tells us what’s on their heart…and their to-do list.
Here are some of the responses we received when we asked you: What lessons has motherhood (or being a grandmother) taught you?
Here are some of the responses we received when we asked you: What is your best dish? Who do you make it for-and where do you typically serve it?


Meet Alysha! She says that the fuel that wakes her up every morning is purpose and knowing that God has blessed her with another opportunity….”


Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Take a look at her wiglet styling.


From Afrocentric style stars, to wow-worthy whites, fashion blog/ger Xayli Barclay shares her favorite figure-loving summer ensembles for African American women.


There is no occasion more special than those spent with family. We know you take your Mother’s Day attire seriously. We have some inspiration for you in our lookbook.