Jack McConnell

Black woman wearing gray hat with white flower ribbon
Introducing Ashro's exclusive collection. Jack McConnell, aka “the King of the Milliners,” was one of the most exciting, creative hat makers of the 20th century. The son of a Tennessee farmer, he was working in radio when he asked a milliner friend to make a special hat as a gift for his mother. His friend turned [...]

Celebrate Motherhood

African-American mother and daughter smiling at fancy event

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!

Trend Watch: Easter Prints and Pastels

An African-American woman in a white and lavender crochet jacket dress.

Get the scoop on the hottest palettes and patterns from our “trend patrol” of fashion experts. Pick your favorite colors and find out what those hues say about you! With so many new arrivals to choose from, your perfect church or Easter outfit is just a few clicks away.

Your Sunday Best Dressing Guide

African-American woman in lavendar skirt suit with applique trim and big matching hat

Are you a traditionalist or a trendsetter? The definition of “formal” church attire has evolved into an eclectic mix of upscale styles, and African American women have more Sunday and Easter outfit options than ever. With so many choices, how do you choose the right look for you?

Caftan History

African-American woman in zebra and cheetah print caftan with matching headwrap

Caftans mix modern design with timeless heritage for the perfect wardrobe go-to. Get tips on styles and accessories–and get inspired by their African origins.

How to Make Afrocentric Fashion Part of Your Wardrobe

Black woman in Afrocentric Blue and gold long jacket dress pantsuit

You know the basics of traditional Afrocentric fashion, but are you familiar with the modern reinvention? Today’s creative Afrocentric designers are combining traditional elements with contemporary western styles to create fresh, exciting looks for work, church, social events and more. Here are some ideas to help incorporate Afrocentric style into your modern American wardrobe.