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A black customer wearing a white top, black slacks, and hair with bangs and a long, smooth ponytail. Kiauna Models a Bang & Bun and a Bang & Pony

Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Take a look at her wiglet styling.

A smiling African-American woman with a high bun wearing a white and black Afrocentric patterned dress. Afrocentric Summer Fashion

From Afrocentric style stars, to wow-worthy whites, fashion blog/ger Xayli Barclay shares her favorite figure-loving summer ensembles for African American women.

black woman in blue lace like jacket dress and matching hat Go Beyond Beautiful this Mother’s Day

There is no occasion more special than those spent with family. We know you take your Mother’s Day attire seriously. We have some inspiration for you in our lookbook.

Five African-American Mothers and Daughters together. Celebrate Mother’s Day with Special Tributes

Mothers and “mother figures” love unconditionally, listen intently, and have an open heart. Read some very special tributes.

Two African-American women, one in black and white print dress, one in multi-color print dress-Reuben Reuel collection. Reuben Reuel’s back for a Second Season with Ashro!

The ALL-NEW Reuben Reuel Collection is here! Did you know, Reuben’s designing successes began at home—and at church? Read All About It!

A black woman in a city, wearing a black, long sleeve t-shirt with a lady head applique, and a bronze pleated skirt. Kiauna’s Turning Our Tees into Something More

Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Read her story!

'New & Now A-Style Finds' and a black woman in a black and white geometric striped jacket and black pants. New & Now A-Style Finds [Lookbook]

Keep it fresh with some super-hot heels, a gorgeous new wig or a jacket made for for attention-getting divas. The compliments will be flown’. GUARANTEED! From brunch to girls’ night out…if you love color, style, and details, we have what you are looking for. Take a peek!

African-Americans in gathered in a large church. Hillside International Truth Center Inc. Presents a Profound Watch Night Service Experience

Hillside International Truth Center, Inc., sited in Atlanta, Georgia, and its pastor, affectionately known as “Dr. Barbara”, are globally recognized as enlightened, forward-thinking and profound. Take a look at their profound Watch Night Service plans.

A black woman in a studded black top-Holiday A-List Looks-Celebrate the Season-Top 10 Statement Makers. A-List: Top 10 Statement-Makers

Stepping Out: parties, events, social gatherings: these holiday headturners will keep the compliments coming. Enjoy our Top 10 “Statement Makers” lookbook.

Holiday A-List Looks-Celebrate the Season-Top 10-Glitzy Glam-A black woman in a red pant set with silver criss-cross detail. A-List: Top 10 Glitzy Glam

Our Top 10 “Glitzy Glam” Styles add instant drama and sparkle. Enjoy our Top 10 “Glitzy Glam” styles lookbook.

Holiday A-List Looks-Celebrate the Season-Top 10-Holiday Metallics-black woman in black, silver, gold jacket A-List: Top 10 Holiday Metallics

Are you ready to light up the room–and your every holiday event? Enjoy our Top 10 Holiday Metallics lookbook.

18 African-American women in different outfits and poses. Amazing Women Making An Amazing Difference

It takes a strong fortitude and lots of tenacity to make a difference in our communities and congregations. We asked our lovely contributor, Leslie E. Royal, to find some shining examples of compassionate and giving women who earn their “amazing” every day. Inspired? Share your own story at the end!

A black woman with arms up, wearing a black cowboy style hat and a red, white and black floral caftan and white pants. One Caftan, Three Ways

Ashro customer, Janet from Georgia, dared to wear one of our new caftans in and out of the house… And guess what? She went from “never worn one” to Caftan Queen! Hint: It’s all about how you style it. Please join us for the fun!

Celebrate You

YOUR STORY. YOUR STYLE. Here’s to you, and all the “A-mazing” ways African American women let their “inner light” shine through their statement-making style! From…

African-American mother and daughter looking at each other and laughing Rochelle (mom) & Rachal (daughter) [Video]

Go behind the scenes at our Mother’s Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below…

gift ideas-caftan, headwrap, necklace & earrings, shoes, gray bow hat, flowing white shirt 10 Heritage-Inspired Gift Ideas

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

African-American mother and daughter smiling at fancy event Celebrate Motherhood

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!

African-American woman in zebra and cheetah print caftan with matching headwrap Caftan History

Caftans mix modern design with timeless heritage for the perfect wardrobe go-to. Get tips on styles and accessories–and get inspired by their African origins.