Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Take a look at her wiglet styling.

From Afrocentric style stars, to wow-worthy whites, fashion blog/ger Xayli Barclay shares her favorite figure-loving summer ensembles for African American women.

There is no occasion more special than those spent with family. We know you take your Mother’s Day attire seriously. We have some inspiration for you in our lookbook.

Mothers and “mother figures” love unconditionally, listen intently, and have an open heart. Read some very special tributes.

The ALL-NEW Reuben Reuel Collection is here! Did you know, Reuben’s designing successes began at home—and at church? Read All About It!

Like most of our Ashro customers, Kiauna has a passion not just for fashion, but for creating her own unique style. Read her story!

Keep it fresh with some super-hot heels, a gorgeous new wig or a jacket made for for attention-getting divas. The compliments will be flown’. GUARANTEED! From brunch to girls’ night out…if you love color, style, and details, we have what you are looking for. Take a peek!

Hillside International Truth Center, Inc., sited in Atlanta, Georgia, and its pastor, affectionately known as “Dr. Barbara”, are globally recognized as enlightened, forward-thinking and profound. Take a look at their profound Watch Night Service plans.

Stepping Out: parties, events, social gatherings: these holiday headturners will keep the compliments coming. Enjoy our Top 10 “Statement Makers” lookbook.

Our Top 10 “Glitzy Glam” Styles add instant drama and sparkle. Enjoy our Top 10 “Glitzy Glam” styles lookbook.

Are you ready to light up the room–and your every holiday event? Enjoy our Top 10 Holiday Metallics lookbook.

It takes a strong fortitude and lots of tenacity to make a difference in our communities and congregations. We asked our lovely contributor, Leslie E. Royal, to find some shining examples of compassionate and giving women who earn their “amazing” every day. Inspired? Share your own story at the end!

Ashro customer, Janet from Georgia, dared to wear one of our new caftans in and out of the house… And guess what? She went from “never worn one” to Caftan Queen! Hint: It’s all about how you style it. Please join us for the fun!

YOUR STORY. YOUR STYLE. Here’s to you, and all the “A-mazing” ways African American women let their “inner light” shine through their statement-making style! From…

Go behind the scenes at our Mother’s Day photo shoot as Ashro model, Rachal, chats with her mom, Rochelle, about their special bond. Read below…

Gift-giving rule #1: never give the extraordinary women in your life an ordinary gift! From birthdays to Mother’s Day, here are a few standout gift ideas that say “you’re special to me.”

Here’s to all those special women in our lives. We honor their loving guidance and wisdom every day, but especially on special occasions like Mother’s Day!

Caftans mix modern design with timeless heritage for the perfect wardrobe go-to. Get tips on styles and accessories–and get inspired by their African origins.